Businesses made Google's top three on the map 35.9% of the time. ChatGPT recommended them 1.2% of the time.
Source: SOCi Local Visibility Index 2026, about 350,000 locations
The Marketing System for Local Businesses: Be the They Find.
Change Your IndustryThe AI does the hours of work an agency used to bill you for. Night Fox makes the decisions, and you talk to the founder every time.
Answer a few questions, and we'll show you how people find your plumbing company on Google, the map and ChatGPT, and who they find instead.
What Changed
Your customers started asking AI who to call.
Folks still Google things. More and more of them also ask ChatGPT or Google's AI who to call, and those answers name the businesses they can find and trust. What they can find about you matters more than it used to.
When Google's AI Overview named a brand, 2.07% of searchers clicked it, against 0.94% for brands it skipped.
Source: Seer Interactive, April 2026, 5.47 million searches
Of what AI answers cite about local businesses came from sources the business controls: its website and its listings.
Source: Yext, October 2025, 6.8 million citations
AI changed the other side too. Most of the hours an agency used to bill you for now take it minutes. What it still can't do is tell when it's wrong, and that takes someone who knows the work.
Your Options
There are three ways to do your marketing now. What each one costs you, in money and in time.
01 · Hire an Agency
A team does the work, and you pay for their hours.
$3,000.00 to $15,000.00 a month, often on a 12-month term
- Often a report full of clicks, and nobody can tell you which calls became jobs.
- Often your site in their name, with the domain and tracking numbers on their accounts.
- Exactly what the contract says, and a change order for anything more.
- An account manager, rarely the person doing the work.
- A plan set once a year, while Google made 4,781 changes to Search in 2023 alone.
02 · Do It Yourself
Software gives you the tools, and you do the work at night.
$99.00 to $599.00 a month, plus your evenings
- Hours a week you don't have, learning tools that change every month.
- AI writing that sounds like everyone else's, which Google and the AI answers learn to skip.
- Nobody accountable when the phone doesn't ring.
- You find out what changed after the phone goes quiet.
03 · AI, Directed by Night Fox
The AI does the hours. Night Fox makes the decisions.
$500.00 to $3,500.00 and up a month, month to month
- Every call traced to where it came from. Tap to mark the ones that became jobs, and see what each job cost you.
- Everything in your name from the first day: domain, numbers, accounts.
- Kept up as the rules change. The system tracks where you stand on Google and the map every week, and we adjust.
- Ideas you didn't ask for. If something would help, we look into it.
- Luc, the founder, every time you call.
Agency and software prices are what owners usually pay, from published price lists and third-party reports, November 2026. Changes to Search: Google, How Search Works. How Our Pricing Works
Why It Takes an Expert
The AI is fast and sure of itself. Night Fox knows when it's wrong.
Anyone can type a question into ChatGPT. Good work comes from pushing back on its first plan and checking what it makes before your customers ever see it.
The System
What the system does for you. The three parts below run together, and you can watch all of them in the app.
A Day of Leads, Traced
Here's a normal Tuesday in the app: the day's leads, each shown with the search, map listing or AI answer that brought that customer to you.
In the Night Fox AI app, every call and form shows how the customer found you: Google Maps, an AI answer or a Google search.
01 · Getting Found
Easier to find when people search.
Most people looking for help start with Google, the map or ChatGPT. We do the work Google says it rewards, so when those tools answer, they have good reasons to mention you.
- A real page for each service, and for the towns where you have real work to show
- Your hours, services and area, labeled so search engines and AI tools read them right
- The AI answers checked when you ask, up to your monthly checks
Illustration: your business named in a Google Maps result and an AI answer, and a daily check that the search and AI crawlers can reach your site.
02 · Every Call, Traced
Every call and form, with where it came from.
Calls and forms show up in the app the moment they come in, along with where each one came from. You won't have to ask customers how they heard about you anymore.
- Tracked numbers on your own account
- Spam set aside, out of your lead count
- Real calls sent back to Google Ads
Illustration: a call arriving on a tracked number, and the day's leads, each with where it came from, with spam filtered out.
03 · What Paid Off
Showing you what actually paid off.
Tap whether a lead turned into a job, and the app does the math: where your work comes from, what each job cost you, and where your next dollar should go. Want something changed? Ask in the app and watch it move.
- Spend, leads and jobs on one screen
- Ask your numbers anything, in plain words
- Ask for a change and watch it go live
Illustration: reporting with leads, booked jobs, ad spend and cost per lead to the cent, booked jobs by source, and a page you asked for going from request to live.
How We Treat Clients
We don't wait to be asked.
When we see something that would help your business, we look into it and tell you, whether or not your agreement mentions it. Some months that costs us money, and we'd rather keep you than bill you.
9 in 10Night Fox clients stay with us.
Who You'll Talk To
Every conversation is with Luc, the founder. 25 years of getting local businesses found.
Luc draws up your plan and sets up your system with you, and every call, video call and text after that is with Luc too. Night Fox is growing, with a new office in Orlando, and it's staying small on purpose: we take on only a few new clients a month, so Luc stays close to every account.
- We measure booked jobs, because clicks don't pay your bills.
- We won't promise you #1, because nobody honestly can.
- We'll explain everything in a sentence or two, and if we can't, that's on us.
The Night Fox office is at 1500 Park Center Dr, Suite 270, Orlando. Luc meets owners within 50 miles, across Greater Orlando, at their own business, and visits clients in Washington and Idaho about ten times a year. Everyone else, anywhere in the US, meets Luc by video.
When Luc's away, your site and call tracking keep running, your place on Google and the map is still tracked every week, and Luc gets back to you within one business day.
Yours to Keep
What's yours stays yours.
A Site Built for Your Industry
A design built for your industry and sharpened across every business we serve, wearing your brand, your photos and your jobs. Pages are built ahead of time, so they load about as fast as a page can. Bigger businesses can get a fully custom design on the same engine.
Illustration: a client site on the design for its industry, with the business's own name, phone number, service area and services.
Your Domain Stays Yours
Your domain stays in your name, and so does your DNS. You add a few DNS records we give you, and your email records stay untouched. If you ever leave, your content, leads and domain go with you.
You keep your domain and your DNS. You add a few DNS records we give you, such as a CNAME for www pointing to Night Fox AI, and your email records stay untouched.
Numbers You Own
Your tracking numbers live in a phone account registered to your business. They're yours from the first day, and they stay yours if you leave.
Your tracking numbers live in a phone account registered to your business, with a number for each source, such as your main line, Google Ads and Google Maps.
No Markups
Calls are billed to you at the phone company's rate, and we set that account up with you when we build your system. The questions you ask the app about your numbers are billed to you the same way, by the AI company. We add nothing to either bill, or to your ad spend.
The phone company bills you directly for calls, the AI company bills you directly for the questions you ask the app, and Night Fox adds no markup.
One Business per Territory
Most of our clients hold their territory. When you do, we won't take on another plumbing company there.
Most clients hold their territory, and other territories stay open.
Before You Call
Want the details first?
- PricingPlans run $500.00 to $3,500.00 and up a month, sized by your team or your yearly revenue, whichever is bigger, plus a one-time build fee quoted on your first call.See Pricing
- Getting StartedYou answer a few questions, talk with Luc for about 30 minutes, and your site goes live within 30 days of signing.How Getting Started Works
- FAQStraight answers on contracts, what you own and what happens if you ever leave.Read the FAQ
- IndustriesThe industries we know best each have their own page, and the Industries page lists all 115 we work with.Find Your Industry
Get started.
Answer a few questions about your business. If your territory's open, grab a time with Luc and see exactly where you stand.
Check My MarketingWho You'll Talk To
You'll be talking with me, the founder. I've been building sites and getting businesses found for 25 years. I'll tell you the truth about your market, even if the truth is you don't need me.
Luc Boone, Founder