Google's Numbers, November 2026
What a click costs, by industry. 43 everyday searches, from Google's own ad tool.
Before you pay for ads, it helps to know what a click goes for in your line of work. These are Google's own top-of-page bid ranges for one everyday customer search in each industry, across the United States, with the source and the date on every table.
The Short Version
The Short Version
In November 2026, Google's Keyword Planner put the top-of-page bid for “hvac repair” in the United States at $17.00 to $100.00 a click, the highest of the 43 local-service searches on this page, and “auto repair” the lowest at $2.31 to $9.56. For 11 of the 43, the high end of the range was $50.00 or more. Source: Google Ads Keyword Planner, United States, English, Google Search. Top-of-page bid range per click and average monthly searches. Pulled November 5 and 6, 2026.
Every Industry, Highest First
What one click goes for.
One everyday customer search per industry, nationwide. A click is someone looking, not a customer yet, and any one of them can be a price shopper. Industries with their own page link to it.
| Industry | Search | Top-of-Page Bid |
|---|---|---|
| HVAC | “hvac repair” 74,000 Searches a Month | $17.00 to $100.00 |
| Damage Restoration | “water damage restoration” 90,500 Searches a Month | $18.20 to $99.99 |
| Windows | “window replacement” 60,500 Searches a Month | $16.52 to $92.13 |
| Plumbing | “plumber” 673,000 Searches a Month | $17.12 to $87.36 |
| Roofing | “roofer” 60,500 Searches a Month | $13.78 to $70.60 |
| Siding | “siding contractor” 27,100 Searches a Month | $9.61 to $70.00 |
| Foundation Repair | “foundation repair” 49,500 Searches a Month | $11.40 to $69.08 |
| Gutters | “gutter installation” 40,500 Searches a Month | $7.94 to $64.24 |
| Bathroom Remodeling | “bathroom remodel” 135,000 Searches a Month | $9.58 to $55.00 |
| Electrical | “electrician” 368,000 Searches a Month | $8.80 to $54.17 |
| Basement Waterproofing | “basement waterproofing” 40,500 Searches a Month | $7.30 to $50.00 |
| Flooring | “flooring installation” 14,800 Searches a Month | $6.09 to $49.53 |
| Pest Control | “pest control” 201,000 Searches a Month | $9.75 to $45.63 |
| Doors | “door installation” 18,100 Searches a Month | $7.27 to $45.00 |
| Mold Remediation | “mold remediation” 90,500 Searches a Month | $6.75 to $42.45 |
| Solar | “solar installer” 22,200 Searches a Month | $5.07 to $38.50 |
| Orthodontics | “orthodontist” 246,000 Searches a Month | $6.42 to $37.65 |
| Family Law | “family lawyer” 201,000 Searches a Month | $4.33 to $36.16 |
| Pool Construction | “pool builder” 18,100 Searches a Month | $5.36 to $34.92 |
| Painting | “house painters” 8,100 Searches a Month | $6.80 to $33.49 |
| Water Treatment | “water softener installation” 33,100 Searches a Month | $5.81 to $33.13 |
| Kitchen Remodeling | “kitchen remodel” 74,000 Searches a Month | $4.31 to $30.00 |
| Basement Finishing | “basement finishing” 12,100 Searches a Month | $4.16 to $30.00 |
| General Contracting | “general contractor” 165,000 Searches a Month | $5.17 to $29.91 |
| Septic Service | “septic service” 14,800 Searches a Month | $4.57 to $28.07 |
| Fencing | “fence company” 22,200 Searches a Month | $4.75 to $27.55 |
| Dentistry | “dentist” 1,000,000 Searches a Month | $5.24 to $22.68 |
| Tree Service | “tree service” 90,500 Searches a Month | $3.86 to $22.60 |
| Decks | “deck builder” 74,000 Searches a Month | $2.72 to $22.55 |
| Concrete | “concrete contractor” 60,500 Searches a Month | $3.78 to $20.50 |
| Masonry | “masonry contractor” 12,100 Searches a Month | $4.04 to $20.00 |
| Paving and Asphalt | “asphalt paving” 14,800 Searches a Month | $3.86 to $19.99 |
| Pediatric Dentistry | “pediatric dentist” 165,000 Searches a Month | $3.71 to $18.49 |
| Estate Planning Law | “estate planning attorney” 301,000 Searches a Month | $2.85 to $17.43 |
| Excavation and Site Work | “excavation contractor” 22,200 Searches a Month | $3.48 to $17.34 |
| Irrigation | “sprinkler repair” 9,900 Searches a Month | $3.28 to $15.28 |
| Hardscaping | “hardscaping” 27,100 Searches a Month | $2.49 to $15.00 |
| Lawn Care | “lawn care service” 110,000 Searches a Month | $3.62 to $14.81 |
| Veterinary | “veterinarian” 550,000 Searches a Month | $3.03 to $13.45 |
| Custom Home Builders | “custom home builder” 40,500 Searches a Month | $2.64 to $12.80 |
| Collision Repair | “collision repair” 33,100 Searches a Month | $2.53 to $12.50 |
| Well Drilling | “well drilling” 12,100 Searches a Month | $1.85 to $11.13 |
| Auto Repair | “auto repair” 301,000 Searches a Month | $2.31 to $9.56 |
Google Ads Keyword Planner, United States, English, Google Search. Top-of-page bid range per click and average monthly searches. Pulled November 5 and 6, 2026.
Reading the Numbers
A click is someone looking. What these ranges can and can't tell you.
The range shows what advertisers have paid to show at the top of Google for that search, nationwide. Your own market can run higher or lower, and so can the search people actually type in your town. What a click is worth to you depends on how many of them turn into booked work, which is why we count jobs, and what each one cost, instead of clicks.
By Market
What it costs where we work. Each market page has its own click costs, by industry.
Click costs and search seasons in the Orlando-Daytona Beach-Melbourne market.
Read More Puget SoundGreater SeattleClick costs and search seasons in the Seattle-Tacoma market.
Read More Inland NorthwestSpokane and Coeur d'AleneClick costs and search seasons in the Spokane market.
Read More The TriangleRaleigh-DurhamClick costs and search seasons in the Raleigh-Durham (Fayetteville) market.
Read MoreFAQ
Questions about these numbers.
Where do these numbers come from?
Google Ads Keyword Planner, the tool Google gives advertisers. We asked it about one everyday customer search for each industry, for the whole United States, in English, on Google Search, on November 5 and 6, 2026. The numbers are copied exactly as it gave them.
What does the top-of-page bid range mean?
It's Google's estimate of what advertisers have paid per click to show at the top of the results for that search. Google puts the low end at the 20th percentile of those bids and the high end at the 80th, so most advertisers paid somewhere in between. What you'd pay depends on your market, your ad and your competition.
Why do some industries cost so much more per click?
Mostly because one customer is worth more. A water damage job or a new set of windows can be worth thousands of dollars, so more companies bid for the same search, and the price of a click goes up with it.
Does showing up in the map or an AI answer cost per click?
Not the regular results. The places Google's map lists on its own, and the businesses an AI answer names, aren't sold by the click, though Google does sell ad spots in the map and beside its AI answers. Getting into the regular results takes work on your site, your listings and your reviews, which is a different cost from ads.
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