01 · Practice Areas
A divorce client searches differently from an accident victim.
Each practice area you want more of gets its own page, written for the questions people in your state ask about it.
How Your Site WorksIndustries · Legal
Most people have never hired a lawyer before, so they start with a search.
Someone gets hurt, served or arrested, or a parent dies, and they need help they've never had to find. The AI does the hours of work to make your firm easier to find on Google, the map and ChatGPT, and Night Fox decides what's worth doing. Every call and form is traced to where it came from, so you see which ones became clients.
Find Yours
Pick your industry. Each one has its own searches and its own territory.
- Law Firms
What customers search: lawyer, attorney, law firm
See It for Law Firms - Personal Injury Law
What customers search: car accident lawyer, injury attorney
Check My Marketing - Family Law
What customers search: divorce lawyer, custody attorney
Check My Marketing - Estate Planning Law
What customers search: wills, trusts, probate attorney
Check My Marketing - Criminal Defense
What customers search: criminal lawyer, DUI attorney
Check My Marketing
Legal
What we pay attention to.
02 · Costs
Legal clicks are some of the most expensive on Google.
Personal injury and criminal defense searches can cost far more per click than most industries, so every call is traced to what it turned into. You see which ads brought retained clients and which only brought calls.
How Reporting Works03 · Directories
AI answers lean on legal directories.
Sites like Avvo, Justia and Super Lawyers often show up when people ask an AI about lawyers. We keep your firm's details the same there and everywhere else you're listed.
How Getting Found Works04 · The Rules
Every state bar has its own advertising rules.
What a firm can say about results, reviews and specialties depends on your state. We check your state's rules before anything goes live, and you read every page first.
FAQ
What owners ask us.
Can intake see where each caller came from?
Yes. Every call and form shows up in the app with its source, so intake doesn't have to ask how people heard about you, and you can mark which ones became retained clients.
Can our site show case results?
Where your state's rules allow it, yes, with the disclaimers they require. Where they don't, we stick to what you can say, like your experience and the kinds of cases you take.
We do more than one of these. Which territory do we hold?
The one for your main industry. A family law firm that also does estate planning holds the family law territory, and an estate planning firm nearby can still work with us. The other work you do still gets its own pages.
What does it cost for a law firm?
Plans run from $500.00 to $3,500.00 and up a month, sized by your team or your yearly revenue, whichever is bigger, plus a one-time fee for the first build. It's month to month, with 30 days' notice to cancel.
Who writes the pages?
The AI drafts each page from your services and photos, we rewrite it with what only your business knows, and you read it before it goes live.
What if my kind of business isn't listed?
Type it into the marketing check anyway. We work with service businesses that have a team behind them, and Luc looks at anything unlisted personally.
Every AnswerEvery question, one page.
What you own, what it costs, the contract and getting started, all searchable.
Read the FAQStill got a question?Ask Luc yourself.
When you call, you get the founder, never an account manager.
Get started.
Answer a few questions about your business. If your territory's open, grab a time and Luc will show you exactly where you stand.
Check My MarketingWho You'll Talk To
You'll be talking with me, the founder. I've been building sites and getting businesses found for 25 years. I'll tell you the truth about your market, even if the truth is you don't need me.
Luc Boone, Founder