01 · By Source
Where your best work comes from.
Booked jobs and revenue for every source: the map, the AI answers, search, ads and referrals. You can see which ones bring the big jobs and which bring price shoppers.
Reporting
See what actually paid off. Counted in booked jobs and dollars.
Most marketing reports count visits and calls and leave you to guess the rest. Ours counts the work. Mark what each lead turned into, and the app shows you where your best jobs come from and what each one cost you, to the cent.
Illustration: a month of results by source, with booked jobs, revenue and the cost of each job.
What You See
The numbers that run your business. Booked jobs, what they cost and where they came from.
02 · To the Cent
What each job cost you.
Ad spend divided by the jobs it actually booked, exact to the cent, so you know what winning a job really costs you.
03 · Ask
Ask your numbers in plain words.
"Which source brought the most water heater jobs this fall?" Type it the way you would say it, and the answer comes from your own leads and jobs.
04 · Requests
Ask for a change and watch it go live.
Want a new page or a price changed? Ask in the app and watch it go from requested to live, without chasing anybody by email.
Live in the App
You don't wait for a report. The numbers are in the app the moment they change.
A PDF at the end of the month tells you what already happened. The app shows you what's happening now, and you can open it on your phone whenever you like.
In the App
Everything on one screen. Spend, leads and jobs, side by side.
Results
Spend, leads and jobs in one place.
Leads, booked jobs, ad spend and cost per lead, every cost exact to the cent, with booked jobs broken down by where they came from.
- Booked Jobs by Source
- Every Cost Exact to the Cent
- On Your Phone or Your Desk
Illustration: reporting with leads, booked jobs, ad spend and cost per lead to the cent, booked jobs by source, and a page you asked for going from request to live.
Ask
Questions answered from your own numbers.
Ask about your leads and jobs the way you'd ask a person. The answer comes from your own data, with the numbers behind it.
- Plain Words In, Plain Answers Out
- From Your Own Leads and Jobs
- The Real Numbers
Illustration: asking Night Fox AI which source brought the most booked jobs this month, and getting the answer from your own leads and jobs.
Keep Reading
Good numbers start with getting found and tracking every call.
FAQ
Questions about reporting.
Isn't this just SEO with a new name?
SEO is part of it, but SEO on its own stops at rankings. This follows the whole thing through to the call, the job and what it cost you. If it isn't paying for itself, you'll see that in the app as clearly as we do.
Do you run Google Ads?
Yes. We run your Google Ads and Google's pay-per-lead ads in accounts you own, and Google bills you for the ad spend directly. Every call they bring in is traced to the job, the same as everything else.
What happens on the first call?
You and Luc look at your market together: how people find you today, who they find instead, and whether your territory's open. Bring your questions and your numbers. Nobody will run a slideshow at you or push you to sign.
Every AnswerEvery question, one page.
What you own, what it costs, the contract and getting started, all searchable.
Read the FAQStill got a question?Ask Luc yourself.
When you call, you get the founder, never an account manager.
Get started.
Answer a few questions about your business, and we'll show you what your marketing could be telling you.
Check My MarketingWho You'll Talk To
You'll be talking with me, the founder. I've been building sites and getting businesses found for 25 years. I'll tell you the truth about your market, even if the truth is you don't need me.
Luc Boone, Founder