Every week, people move to town, switch insurance or wake up with a toothache, and nearly all of them search first. We use AI for the hours of work that make a practice easier to find on Google, the map and ChatGPT, and Night Fox decides which of it is worth doing. Each call and booking request carries its source, so you can see which ones became patients in the chair.
Illustration: an AI assistant answering a question by naming a dental practice, the call that follows, traced to that answer, and what it turned into.
Sound familiar?
01 · Invisible
Someone new in town asks ChatGPT which dentists take new patients and their insurance. If your hours, insurance and services aren't written anywhere it can read, it has nothing to say about you.
How to Get Recommended by ChatGPTIllustration: an AI answer recommending two other dental practices to a new patient.
02 · Kept Guessing
"How did you hear about us?" only works when people remember. Every call and form should come with its source attached, so you know what is actually filling your chairs.
Illustration: a front desk log where most new patients have no known source.
03 · Held Hostage
The company that built your practice's site registered the domain under its own name, along with the number on your appointment cards. Moving to anyone else means starting over, and the vendor is counting on that.
How to Leave an Agency Without Losing Your DomainIllustration: a dental website vendor holding the practice's domain, tracking number and treatment pages in its own name.
04 · Burned
A new patient looking for implants is worth far more than a one-time cleaning. If your report only counts visits, you can't tell which sources bring the cases that matter.
Illustration: a marketing report that counts website visits but can't tell new patients by treatment.
Every one of these can be fixed. This is how many people search for a dentist each month.
Show MeWhat a Click Costs
Google's own figures for the most common dental search. The volume is huge in every market, and every one of those searches is someone choosing a practice.
| Market | “dentist near me”, cost per click |
|---|---|
| Seattle-Tacoma | $6.14 to $37.58 40,500 Searches a Month |
| Orlando-Daytona Beach-Melbourne | $7.17 to $31.81 33,100 Searches a Month |
| Raleigh-Durham | $4.55 to $24.40 22,200 Searches a Month |
| Spokane and Coeur d'Alene | $5.59 to $28.95 6,600 Searches a Month |
Google Ads Keyword Planner, top-of-page bid range per click and average monthly searches for “dentist near me” by TV market area. Pulled November 4, 2026.
Step 1 · Getting Found
New patients ask Google, the map and ChatGPT which practices are taking patients and which take their insurance. We build a page for each treatment you want more of, from implants to clear aligners, and keep your hours, insurance and location right wherever they're listed.
Illustration: a dental practice named in a Google Maps result and an AI answer.
Step 2 · Tracking the Calls
Calls and booking forms show up in the app as they arrive, each marked with where it came from, so your front desk doesn't have to ask. Your practice's main number stays the same, and tracking numbers registered to the practice forward to it.
Illustration: the day's calls and forms for a dental practice, each with where it came from.
Step 3 · Counting What Paid Off
Mark what each call became, from a new-patient cleaning to a full implant case, and the app shows which sources bring the treatment you want and what each new patient cost you, to the cent.
Illustration: a week of work for a dental practice, each job traced to the source that brought it.
Your Site
Fast, calm and easy to call or book from, with your insurance and hours right where people look. The design is built for dental practices and wears your brand, your team and your office. Every treatment you want more of gets its own page:
Hold Your Territory
A dental territory is a set of ZIP codes, sized by how many people there search for a dentist. Most practices we work with hold theirs, and while you do, we won't take on another dental practice in it. Your territory follows your main specialty, so a general practice that also offers aligners holds general dentistry, and an orthodontist nearby can still work with us. Some are already taken, so check yours.
Is your territory open?
Then you'll see whether your territory's open and your price range. We only ask your name after that.
Check My MarketingRelated Industries
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Read MoreFAQ
No. Your main number stays on your website, your appointment cards and your Google profile. Tracking numbers forward to it, so you can see where each new-patient call came from without your front desk changing a thing.
Yes. We run Google Ads and Google's pay-per-lead ads in accounts your practice owns, and Google bills the spend to you directly. Every call they bring in is followed to what it became, so you can tell the ads that bring implant consults from the ones that bring price checks.
Yes. It's one of the first things new patients look for, and it gets its own page so Google and the AI answers can find it too.
They stay on your Google Business Profile, which belongs to the practice. Your site shows them where new patients look, and you'll see new reviews as patients leave them.
Your site is live within 30 days, and calls are tracked starting the first week. Climbing the map and the AI answers usually takes months, depending on how many practices near you compete for the same searches. Luc will look at your area and tell you honestly what to expect before you sign.
The AI drafts each page from your services and office photos. We rewrite it with what only your practice knows, like how you care for nervous patients and which plans you're in network with, and you read it before it goes live.
Plans run from $500.00 to $3,500.00 and up a month, sized by your team or the practice's yearly revenue, whichever is bigger, plus a one-time build fee quoted for your practice. It's month to month, and you can cancel with 30 days' notice.
No. Night Fox isn't built to hold health records, and we don't sign HIPAA business associate agreements. Forms on your site come through Night Fox, and our privacy policy asks people not to send medical details through them, so keep them for getting in touch. Calls to your tracking numbers play a short notice that they may be recorded. Ask Luc on your first call how that fits your practice, before you sign anything.
What you own, what it costs, the contract and getting started, all searchable.
Read the FAQWhen you call, you get the founder, never an account manager.
Answer a few questions and we'll tell you if your territory's open, then show you exactly where your dental practice stands.
Check My MarketingWho You'll Talk To
You'll be talking with me, the founder. I've been building sites and getting businesses found for 25 years. I'll tell you the truth about your market, even if the truth is you don't need me.
Luc Boone, Founder