How It Works
A customer searches, finds you, calls, and the call turns into a job. We work on each step of that, the system keeps count of every one, and you can follow along in the app. This page walks through it in order, then shows what your first 30 days with Luc look like.
Illustration: an AI assistant answering a question by naming a plumbing company, the call that follows, traced to that answer, and what it turned into.
Who Does What
Each part does what it's best at. Why the AI needs someone directing it is on our AI Marketing page.
The System
Night Fox
You
About ten minutes a week. Most owners do it from their phone.
Step by Step
Step 1 · Getting Found
We start with what Google and the AI answers read about you: your service pages, your Google Business Profile, your hours and the towns you cover. We fix what's wrong, build what's missing and let the search and AI crawlers in. From then on, your place on Google and the map is tracked every week, and we check the AI answers when it matters, like when you ask or before a call with you, up to your plan's checks each month.
Illustration: a business shown in a Google Maps result and an AI answer, with a daily check that search and AI crawlers can reach the site.
Step 2 · Tracking the Calls
Tracking numbers registered to your business forward to the number you already use, one for each place people find you. When someone calls or fills in a form, it lands in the app with the search, map listing, AI answer or ad behind it, and spam is filtered out before it's counted.
Illustration: a tracked call coming in, and a day of calls and forms, each tagged with its source, spam removed.
Step 3 · Counting What Paid Off
A tap marks a call as a booked job, a quote or nothing. From there the app works out which sources bring the work you want, what each booked job cost you and where the next dollar should go. Want a page changed or a new service added? Ask in the app and watch it go live.
Illustration: booked jobs, spend and cost per lead to the cent, jobs by source, and a requested page moving from request to live.
Your First 30 Days
Before You Sign
About 30 minutes, by phone or on Zoom. You and Luc look at how people find you today, and you get your exact price.
Days 1 to 7
Day 1 is the day you sign. Luc opens the accounts in your business's name with you on a call and connects them: domain, Google profile, tracking numbers and ad account. Calls are tracked from this week on.
Days 8 to 21
We draft every page from your services, towns and photos, then rewrite what only someone who knows your market would know. You read all of it.
By Day 30
Your new site goes live the day you say so. If it isn't live within 30 days of signing and the wait was on us, your first month is on us.
Every Week After
We track your place on Google and the map every week, and check the AI answers when it matters, up to your plan's checks each month. The fixes that matter most go first. When something shifts, we adjust, and when we spot something worth doing, we tell you.
After that, you and Luc talk whenever something needs talking about, started by either of you, as often as it takes. Most owners talk with Luc a few times early on, then whenever the numbers or a new idea calls for it.
Go Deeper
Fast, accessible, and live within 30 days.
Read More Getting FoundGoogle, the Map and AI AnswersWhat we do to give the answers reasons to mention you.
Read More Calls and LeadsEvery Call, TracedTracking numbers you own, spam filtered out.
Read More ReportingWhat Paid Off, to the CentJobs, revenue and cost by source.
Read More OwnershipEverything Is YoursYour domain, your numbers and your content.
Read More PricingWhat It Costs, Straight UpEvery tier, month to month.
Read MoreFAQ
Your site's live within 30 days, and calls are tracked from your first week, so you'll know where you stand right away. Climbing the map and the AI answers takes longer, usually a few months, and it depends on your market. Luc will give you a straight read on yours on your first call.
You and Luc look at your market together: how people find you today, who they find instead, and whether your territory's open. Bring your questions and your numbers. Nobody will run a slideshow at you or push you to sign.
Night Fox, and every conversation is with Luc, the founder: every call, video call and text. Luc draws up your plan and sets up your system at the start, and stays close to your account from there.
What you own, what it costs, the contract and getting started, all searchable.
Read the FAQWhen you call, you get the founder, never an account manager.
Start with a few questions about your business. If your territory's open, book a time with Luc and walk through these steps for your own business.
Check My MarketingWho You'll Talk To
You'll be talking with me, the founder. I've been building sites and getting businesses found for 25 years. I'll tell you the truth about your market, even if the truth is you don't need me.
Luc Boone, Founder