When a pipe bursts at 2 AM, somebody's getting that call. The AI does the hours of work to make your plumbing company easier to find on Google, the map and ChatGPT, and Night Fox decides what's worth doing. Each call is tied to where it came from, so you can tell the repipes from the drain clears.
Illustration: an AI assistant answering a question by naming a plumbing company, the call that follows, traced to that answer, and what it turned into.
Sound familiar?
01 · Invisible
You answer the phone at any hour. Google doesn't know that. Your hours are wrong in three places, so the emergency job goes to the company that looks open.
How to Get Recommended by ChatGPTIllustration: a late-night search for an emergency plumber, with two competitors in the map ahead of your company.
02 · Burned
A plumbing click ran as high as $140.00 in Seattle in November 2026. If nobody ties those clicks to the jobs they became, you keep paying full price for people who were only shopping around.
Illustration: expensive ad clicks for plumbing searches, with no record of which became jobs.
03 · Held Hostage
The number on your vans and on every fridge magnet you've handed out was set up in your old agency's account. If you leave, they keep it, and the regulars who saved it end up calling a line you don't control.
How to Leave an Agency Without Losing Your DomainIllustration: the phone number on a plumbing company's vans and magnets, registered to its former agency.
04 · Kept Guessing
Two hundred calls sounds great until you find out most were drain clears, and nobody can tell you which source brought the repipe. What you need to know is where the good jobs come from.
Illustration: a marketing report that counts calls but can't tell a drain clear from a repipe.
You can fix all four of these. Start with what a plumbing click costs right now.
Show MeWhat a Click Costs
These are Google's own top-of-page bid ranges for what homeowners search when something's leaking. Any one of those clicks can be a price shopper. The map's regular listings, and the plumbers an AI answer names, don't bill you by the click.
| Market | “plumber near me”, cost per click |
|---|---|
| Seattle-Tacoma | $37.07 to $140.00 14,800 Searches a Month |
| Orlando-Daytona Beach-Melbourne | $26.31 to $98.23 12,100 Searches a Month |
| Raleigh-Durham | $14.28 to $63.57 8,100 Searches a Month |
| Spokane and Coeur d'Alene | $5.50 to $90.02 2,900 Searches a Month |
Google Ads Keyword Planner, top-of-page bid range per click and average monthly searches for “plumber near me” by TV market area. Pulled November 4, 2026.
Step 1 · Getting Found
Most people with a leak start with Google, the map or ChatGPT. We build a page for each plumbing service you want more of, like slab leaks, water heaters and repipes, plus pages for the towns where you've done real work, and we keep your real hours right everywhere they're listed, whether you answer all night or stop at 8.
Illustration: a plumbing company named in a Google Maps result and an AI answer.
Step 2 · Tracking the Calls
The 11:48 PM slab leak shows up in the app while it's still ringing, marked with whether it came from the map, an AI answer or an ad. The number on your vans stays the same, and tracking numbers registered to your business forward to it.
Illustration: the day's calls and forms for a plumbing company, each with where it came from.
Step 3 · Counting What Paid Off
Mark each call as the job it became, and the app shows which sources bring repipes and water heaters, which bring drain clears, and what each booked job cost you, to the cent.
Illustration: a week of work for a plumbing company, each job traced to the source that brought it.
Your Site
Fast, plain and easy to call from. The design is built for plumbing and gets sharper with every plumbing company we serve, and it wears your brand, your photos and your jobs. These are the service pages we'd start you with:
Hold Your Territory
Your territory is a group of ZIP codes, drawn around how many people there search for a plumber. Most clients hold theirs, and while you do, we won't take on another plumbing company inside it. If you also do HVAC, you hold the territory for plumbing as long as it's your main trade. Some territories are already taken, so check yours.
Is your territory open?
Then you'll see whether your territory's open and your price range. We only ask your name after that.
Check My MarketingRelated Industries
The 1 AM water calls, the dry-outs and the rebuilds.
Read More Foundation RepairMarketing for Foundation Repair CompaniesWorried homeowners, inspections and pier jobs.
Read More HVACMarketing for HVAC CompaniesAC repair in July, heat pumps, and maintenance plans that renew.
Read More All IndustriesEvery Industry We Work WithOver 100 kinds of local business besides plumbing companies, grouped by what they do.
Read MoreFAQ
No. The number on your vans, your magnets and your Google profile stays the same. Tracking numbers forward to it, so you can see which calls came from where, and your regulars don't have to learn anything new.
Yes, in accounts you own, along with Google's pay-per-lead ads, and Google bills you for the spend directly. Every emergency call they bring in is traced to the job it became, so you'll see whether that $121.75 click was a slab leak or nothing at all.
The one for your main trade. If most of your work is plumbing, you hold the plumbing territory, and an HVAC company nearby can still work with us. Your HVAC work still gets its own pages.
They stay on your Google Business Profile, which is yours and stays yours. Your new site shows the good ones next to the work they're about, and you'll see each new review as it comes in.
Your site goes live within 30 days, and we track calls from the first week. Moving up in the map and the AI answers usually takes months, and how many depends on how many plumbers in your area want the same calls. Luc looks at your area and tells you honestly before you sign.
The AI drafts each one from your services and job photos. We rewrite it with what only you know, like the neighborhoods still on old galvanized pipe, and you read every page before it goes live.
Between $500.00 and $3,500.00 and up a month, depending on your team size or yearly revenue, whichever puts you higher, plus a one-time build fee we quote for your job. You pay month to month and can cancel with 30 days' notice.
What you own, what it costs, the contract and getting started, all searchable.
Read the FAQWhen you call, you get the founder, never an account manager.
Answer a few questions and we'll tell you if your territory's open, then show you exactly where your plumbing company stands.
Check My MarketingWho You'll Talk To
You'll be talking with me, the founder. I've been building sites and getting businesses found for 25 years. I'll tell you the truth about your market, even if the truth is you don't need me.
Luc Boone, Founder