01 · Service Pages
A real page for every service.
Each service you want more of gets its own page, written from your real work, so Google and the AI answers know exactly what you do.
Getting Found
Be easy to find where people look. Google, the map, and now the AI answers too.
When somebody needs help, they search Google, check the map or ask ChatGPT. Local SEO now means all of them, and our job is to make your business as easy for each to find and trust as we honestly can, and to keep up as they change how they choose.
Illustration: the search engines and AI answers Night Fox AI checks, with a business named in most of them.
The Work
What local SEO means now: Google, the map and the AI answers. It's the work Google says it rewards. We do it every week and adjust it as Google and the AI answers change.
02 · Area Pages
A page for the towns where you do real work.
Each one says something true about the work you do in that town, so it helps the people there decide who to call.
03 · Your Details
Hours and services right everywhere.
Your hours, services and service area are marked up on your site and kept consistent on your Google Business Profile, so nobody thinks you are closed when you are open.
04 · Crawlers
Search and AI crawlers let in.
Google, Bing and the AI companies' crawlers are allowed in and checked, because a site they can't read is a site they can't recommend.
Why It Matters Now
The map isn't the whole story anymore.
Showing up in the map still matters. But the AI answers don't simply copy the map, and the businesses they name get the clicks.
Businesses made Google's top three on the map 35.9% of the time. ChatGPT recommended them 1.2% of the time.
Source: SOCi Local Visibility Index 2026, about 350,000 locations
When Google's AI Overview named a brand, 2.07% of searchers clicked it, against 0.94% for brands it skipped.
Of what AI answers cite about local businesses came from sources the business controls: its website and its listings.
How It's Checked
You'll always know where you stand. Google and the map every week, and the AI answers whenever you ask for a check.
Search and Maps
Your place in Google and the map, every week.
The system tracks the searches your customers actually make and where you land for each one, in the results and in the map, every week. You see the same numbers we do.
- The Searches Your Customers Make
- Search and Map Positions, Weekly
- What Changed, and Why
Illustration: weekly search and map positions for a business's most important searches.
AI Answers
What ChatGPT and the others say about you.
Whenever you ask for a check, up to your plan's checks each month, the system asks AI Overviews, AI Mode, ChatGPT, Gemini, Claude and Perplexity the questions your customers ask, and shows you who got named and who didn't.
- Six AI Answer Engines
- The Questions Your Customers Ask
- Where You're Missing, and What We're Doing About It
Illustration: an AI answer naming a business for a customer's question.
Keep Reading
Then comes what happens when they call.
Calls and LeadsEvery Call, Traced
Where each call and form came from, the moment it arrives.
Read More ReportingWhat Paid Off, to the CentWhich sources bring the work you want.
Read More Guide · 10 Min ReadHow to Get Your Business Recommended by ChatGPT and Google's AIThe work you can do yourself, in the order that matters.
Read MoreFAQ
Questions about getting found.
Can you guarantee I'll rank #1?
No. Nobody controls Google or ChatGPT, so be careful with anyone who promises it. What we can promise is the work they say they reward, every week, and the truth about where you stand: Google and the map tracked every week, and the AI answers checked whenever you ask, up to your plan's checks each month.
Google and ChatGPT keep changing. How do you keep up?
By tracking where you stand on Google and the map every week, instead of once a quarter. Google made 4,781 changes to Search in 2023 alone (Google, How Search Works), and the AI answers change how they pick businesses with every update. A drop on Google or the map shows up within the week, and we check the AI answers when it matters, like when you ask or before a call with you, up to your plan's checks each month. Nobody controls the algorithms, and nobody can honestly promise where you'll show up. What we can do is keep you as visible as every factor allows, and tell you plainly what's working.
How long until I see results?
Your site's live within 30 days, and calls are tracked from your first week, so you'll know where you stand right away. Climbing the map and the AI answers takes longer, usually a few months, and it depends on your market. Luc will give you a straight read on yours on your first call.
Isn't this just SEO with a new name?
SEO is part of it, but SEO on its own stops at rankings. This follows the whole thing through to the call, the job and what it cost you. If it isn't paying for itself, you'll see that in the app as clearly as we do.
What if my industry isn't listed?
Tell us your industry when you get started. We'll show you how you're found today, and be straight with you about what we can and can't do for you.
Every AnswerEvery question, one page.
What you own, what it costs, the contract and getting started, all searchable.
Read the FAQStill got a question?Ask Luc yourself.
When you call, you get the founder, never an account manager.
Get started.
Answer a few questions about your business, and we'll show you how people find you today and where you're losing them.
Check My MarketingWho You'll Talk To
You'll be talking with me, the founder. I've been building sites and getting businesses found for 25 years. I'll tell you the truth about your market, even if the truth is you don't need me.
Luc Boone, Founder