After a storm, everybody with a leak is searching at the same time. Night Fox decides what will make your roofing company easier to find on Google, the map and ChatGPT, and the AI does the hours of work behind it. Each call is tied to its source, so you can see which ones became full replacements.
Illustration: an AI assistant answering a question by naming a roofing company, the call that follows, traced to that answer, and what it turned into.
Sound familiar?
01 · Invisible
The night after a storm, hundreds of people search for the same thing at once. Google and ChatGPT point them to the roofers they have good information about, whether or not those roofers do the best work.
How to Get Recommended by ChatGPTIllustration: a search for storm damage repair the night after a storm, with two competitors ahead of your company.
02 · Burned
Roof repair clicks can cost more than $100.00 each. When nobody ties those clicks to the roofs they became, you can't tell the real jobs from the people collecting five free estimates.
Illustration: expensive ad clicks for roofing searches, with no record of which became jobs.
03 · Held Hostage
Some agencies print their own tracking number on your yard signs, your site and your Google profile. Leave them, and every sign still standing in a customer's lawn rings a number you don't control.
How to Leave an Agency Without Losing Your DomainIllustration: a roofing yard sign whose phone number is owned by the company's former agency.
04 · Kept Guessing
A replacement can be worth fifty repairs. If your report only counts calls, you'll never know which sources bring the jobs that actually make your year.
Illustration: a marketing report that counts calls but can't tell a repair from a replacement.
These are all fixable. Meanwhile, look at what each roof repair click runs.
Show MeWhat a Click Costs
These are Google's own top-of-page bid ranges for what homeowners search when the roof leaks. Any one of those clicks can be someone collecting estimates. The map and the AI answers don't send you a bill for each click.
| Market | “roof repair”, cost per click |
|---|---|
| Seattle-Tacoma | $31.43 to $85.00 1,300 Searches a Month |
| Orlando-Daytona Beach-Melbourne | $26.62 to $111.06 1,000 Searches a Month |
| Raleigh-Durham | $16.80 to $150.00 720 Searches a Month |
| Spokane and Coeur d'Alene | $17.66 to $53.44 170 Searches a Month |
Google Ads Keyword Planner, top-of-page bid range per click and average monthly searches for “roof repair” by TV market area. Pulled November 4, 2026.
Step 1 · Getting Found
When hail or wind comes through, homeowners search Google, the map and ChatGPT all at once. We build a page for each roofing service you want more of, from storm inspections to metal roofs, and for the towns where your finished roofs are, and we keep your hours and details right wherever they're listed.
Illustration: a roofing company named in a Google Maps result and an AI answer.
Step 2 · Tracking the Calls
Calls and inspection requests show up in the app as they happen, each tagged with the search, map listing or ad that sent it. The number on your yard signs doesn't change; tracking numbers registered to your business pass calls straight to it.
Illustration: the day's calls and forms for a roofing company, each with where it came from.
Step 3 · Counting What Paid Off
Mark each lead as the job it became, and the app shows which sources bring full replacements, which bring $640.00 leak repairs, and what each roof cost you to win, to the cent.
Illustration: a week of work for a roofing company, each job traced to the source that brought it.
Your Site
The pages are built ahead of time, so a rush of visitors after a storm won't slow them down. The design is built for roofing and wears your brand, your photos and your finished roofs. We build a page for each roofing service you want more of:
Hold Your Territory
A roofing territory is a group of ZIP codes, sized by how often people there search for a roofer. Most clients hold theirs, so when a storm rolls through your ZIP codes, we aren't also working for the roofer across town. A few territories are already held.
Is your territory open?
Then you'll see whether your territory's open and your price range. We only ask your name after that.
Check My MarketingRelated Industries
Whole-house projects won long before the install.
Read More GuttersMarketing for Gutter CompaniesStorm-day calls, seamless installs and guards.
Read More WindowsMarketing for Window CompaniesQuotes, in-home estimates and whole-house jobs.
Read More All IndustriesEvery Industry We Work WithOver 100 kinds of local business besides roofing companies, grouped by what they do.
Read MoreFAQ
No. Your main number stays on your trucks, your yard signs and your Google profile. Tracking numbers forward to it, so you see where each storm call came from without reprinting anything.
Yes, and between storms too. We run Google Ads and Google's pay-per-lead ads in accounts you own, and Google bills you for the spend. Each call is traced to the roof it became, or didn't, so you can see which clicks came from people collecting estimates.
Yes. The pages are built ahead of time and served from a fast network, so a rush of visitors won't slow them down.
They stay put, on your Google Business Profile, which is yours. Your site shows them next to photos of your finished roofs, and you'll see new ones as homeowners post them.
Your site is live within 30 days, and calls are tracked from week one. Climbing the map and the AI answers usually takes months and depends on how many roofers in your area compete for the same searches. Luc looks at your area and gives you an honest read before you sign anything.
The AI drafts each page from your services and roof photos. We rewrite it with what only you know, such as the shingle lines you install and how you work with insurance adjusters, and you read every page before it goes up.
It runs $500.00 to $3,500.00 and up a month, sized by your team or yearly revenue, whichever is bigger, plus a one-time build fee we quote up front. You're month to month and can cancel with 30 days' notice.
What you own, what it costs, the contract and getting started, all searchable.
Read the FAQWhen you call, you get the founder, never an account manager.
Answer a few questions and we'll tell you if your territory's open, then show you exactly where your roofing company stands.
Check My MarketingWho You'll Talk To
You'll be talking with me, the founder. I've been building sites and getting businesses found for 25 years. I'll tell you the truth about your market, even if the truth is you don't need me.
Luc Boone, Founder