01 · Your Industry
A design built for what you do.
A plumber's site and a dental practice's site shouldn't look or work the same. Each industry gets its own design, sharpened across every business we serve in it.
Your Site
A site built for your industry. Wearing your brand, your photos and your work.
Every industry we serve has its own design, and it gets sharper with every business that runs on it. Yours wears your name, your colors and your real jobs, with a page for every service you want more of and for the towns where you have real work to show. It's live within 30 days.
- Live Within 30 Days
- WCAG 2.2 AA on Every Page
- Your Domain Stays Yours
Illustration: a client site on the design for its industry, with the business's own name, phone number, service area and services.
What You Get
Fast, plain and easy to call from. The way your customers actually use a website.
02 · Fast
Built ahead of time, so it loads fast.
Pages are built before anybody visits and served from a fast network, so they load about as quickly as a page can, even on a weak signal.
03 · Accessible
WCAG 2.2 AA on every page.
Checked automatically before every release, so customers using a screen reader, a keyboard or big text can still hire you.
04 · Custom
Bigger businesses can go fully custom.
If you need a design all your own, it runs on the same engine, so you still get the tracking, the reporting and the speed.
Within 30 Days
Live within 30 days. Most redesigns take six months or more.
Because the design for your industry already exists, we spend the time on what makes your site yours: your services, your towns, your photos and the way you talk about your work.
Under the Hood
The engine underneath is ours, and the domain it runs on stays registered to you.
Your Domain
A few records, and your email stays put.
Your domain stays registered to you, on your own DNS. You add a few DNS records we give you. Your email records and everything else stay exactly where they are.
- Registered in Your Name
- A Few Records to Add
- Email Records Untouched
You keep your domain and your DNS. You add a few DNS records we give you, such as a CNAME for www pointing to Night Fox AI, and your email records stay untouched.
Built for Your Industry
Every industry gets its own design. Each page shows what its design is built for.
PlumbingMarketing for Plumbing Companies
The 2 AM emergencies, the water heaters and the repipes.
Read More HVACMarketing for HVAC CompaniesAC repair in July, heat pumps, and maintenance plans that renew.
Read More ElectricalMarketing for ElectriciansPanel upgrades, EV chargers and the rewires worth having.
Read More RoofingMarketing for Roofing CompaniesStorm calls, repairs and the replacements that make your year.
Read More LandscapingMarketing for Landscaping CompaniesSpring rushes, recurring contracts and the big installs.
Read More DentalMarketing for Dental PracticesNew patients, implant cases and clear aligners.
Read More LegalMarketing for Law FirmsConsultations that turn into retained clients.
Read More Damage RestorationMarketing for Restoration CompaniesThe 1 AM water calls, the dry-outs and the rebuilds.
Read More WindowsMarketing for Window CompaniesQuotes, in-home estimates and whole-house jobs.
Read More Foundation RepairMarketing for Foundation Repair CompaniesWorried homeowners, inspections and pier jobs.
Read More SidingMarketing for Siding CompaniesWhole-house projects won long before the install.
Read More GuttersMarketing for Gutter CompaniesStorm-day calls, seamless installs and guards.
Read MoreWe work with more kinds of businesses than these. See All 115 Industries
FAQ
Questions about your site.
Will my site look like every other business's?
Most of our clients run the design built for their industry, with their own brand, content and photos, and most of them are the only one in their market running it. Bigger companies can get a fully custom design on the same engine.
Is my site accessible?
Yes. Every client site is built to WCAG 2.2 AA, with automated checks on every release and keyboard and screen-reader testing at launch, so customers using a screen reader, a keyboard or big text can still hire you.
Do I have to hand over my domain?
No. Your domain stays in your name, and your DNS stays with you. You add a few DNS records we give you, and your email records stay untouched.
How long until I see results?
Your site's live within 30 days, and calls are tracked from your first week, so you'll know where you stand right away. Climbing the map and the AI answers takes longer, usually a few months, and it depends on your market. Luc will give you a straight read on yours on your first call.
What happens if I leave?
You take your content, your leads and your domain with you, as files. The site's design and code stay with Night Fox. We don't hold anybody's site hostage.
Every AnswerEvery question, one page.
What you own, what it costs, the contract and getting started, all searchable.
Read the FAQStill got a question?Ask Luc yourself.
When you call, you get the founder, never an account manager.
Get started.
Start with a few questions about your business, and Luc will show you what your site could look like.
Check My MarketingWho You'll Talk To
You'll be talking with me, the founder. I've been building sites and getting businesses found for 25 years. I'll tell you the truth about your market, even if the truth is you don't need me.
Luc Boone, Founder