New siding is one of the biggest checks a homeowner writes, and they look at a lot of houses before they pick a contractor. The AI does the hours of work to make your siding company easier to find on Google, the map and ChatGPT, and Night Fox decides what's worth doing. Each lead's source is kept through the estimate and the long wait after, so you see which ones became signed jobs.
Illustration: an AI assistant answering a question by naming a siding company, the call that follows, traced to that answer, and what it turned into.
Sound familiar?
01 · Invisible
People pick a siding company by looking at houses it has done. If your projects aren't on your site, sorted by material and town, the homeowner calls the company whose photos they found.
How to Get Recommended by ChatGPTIllustration: a homeowner comparing siding companies, with your project photos missing.
02 · Burned
Google's top-of-page bid for "siding contractor" ran as high as $110.08 a click in Spokane in November 2026. If those clicks aren't tied to signed jobs, you can't tell a whole-house buyer from someone pricing one wall.
Illustration: expensive ad clicks for siding searches, with no record of which became signed jobs.
03 · Held Hostage
Your old agency put a tracking number it owns on your trucks, your job-site signs and your Google profile. Leave, and the neighbors who wrote it down while you sided the house next door end up calling a number you don't control.
How to Leave an Agency Without Losing Your DomainIllustration: the phone number on a siding company's job-site sign, owned by its former agency.
04 · Kept Guessing
A siding job can take a season to close. If the lead's source gets lost after the estimate, you can't tell which marketing actually sells whole houses.
Illustration: a season of siding estimates where most signed jobs have no known source.
None of these are hard to fix. This is what a siding click costs, market by market.
Show MeWhat a Click Costs
Google's own top-of-page bid ranges for homeowners looking for a siding contractor. Fewer people search than for a plumber, and each click can cost more, so knowing which ones became jobs matters even more.
| Market | “siding contractor”, cost per click |
|---|---|
| Seattle-Tacoma | $20.07 to $70.00 590 Searches a Month |
| Orlando-Daytona Beach-Melbourne | $17.39 to $81.66 170 Searches a Month |
| Raleigh-Durham | $7.92 to $50.00 170 Searches a Month |
| Spokane and Coeur d'Alene | $3.99 to $110.08 90 Searches a Month |
Google Ads Keyword Planner, top-of-page bid range per click and average monthly searches for “siding contractor” by TV market area. Pulled November 5, 2026.
Step 1 · Getting Found
Homeowners ask Google, the map and ChatGPT who installs fiber cement or vinyl nearby, then go looking for houses you've done. We build a page for each material and service you want more of and a gallery sorted by material and town, and we keep your details right wherever they're listed.
Illustration: a siding company named in a Google Maps result and an AI answer.
Step 2 · Tracking the Calls
Calls and estimate forms show up in the app as they come in, marked with what sent them, and the source stays with the lead through a season of follow-up. Your main number stays put; tracking numbers registered to your business forward to it.
Illustration: the day's calls and forms for a siding company, each with where it came from.
Step 3 · Counting What Paid Off
Mark each lead signed when it signs, even months later, and the app shows which sources sell whole-house projects and what each signed job cost you, to the cent.
Illustration: a week of work for a siding company, each job traced to the source that brought it.
Your Site
Photo-first, fast and easy to book an estimate from, with your materials, warranties and financing where people look. Your site is designed for siding companies and wears your brand, your projects and your crews. A page goes up for each service you want more of:
Hold Your Territory
A siding territory is a set of ZIP codes, sized by how many homeowners there search for a siding contractor. Most clients hold theirs, and while you do, we won't take on another siding company there. If you do gutters and windows too, you hold the territory for siding, your main work. Some territories are already spoken for.
Is your territory open?
Then you'll see whether your territory's open and your price range. We only ask your name after that.
Check My MarketingRelated Industries
Storm calls, repairs and the replacements that make your year.
Read More WindowsMarketing for Window CompaniesQuotes, in-home estimates and whole-house jobs.
Read More GuttersMarketing for Gutter CompaniesStorm-day calls, seamless installs and guards.
Read More All IndustriesEvery Industry We Work WithOver 100 kinds of local business besides siding companies, grouped by what they do.
Read MoreFAQ
No. Your main number stays on your trucks, your job-site signs and your Google profile. Tracking numbers forward to it, so you see where each estimate request came from and the signs already out there keep working.
Yes. Google Ads and Google's pay-per-lead ads run in accounts that are yours, and Google sends the bill for the spend straight to you. Each estimate request is followed through to signed or not, so you can tell the whole-house buyers from the one-wall shoppers.
Yes. Your project gallery is sorted by material and town, so a homeowner can find a house like theirs nearby, each with your own photos and a short note on the job.
They do. Reviews live on your Google Business Profile, which stays yours, and your site shows them next to the houses they're about. You'll see each new review come in.
Your site will be live within 30 days, tracking calls from the first week. Climbing the map and the AI answers usually takes months and depends on how many siding companies near you compete for the same searches. Luc gives you a straight read on your market before you sign.
The AI drafts the pages and notes from your services and finished-house photos. We rewrite each one with what only your company knows, like when you'd steer a homeowner toward fiber cement, and you read every page before it goes live.
Plans range from $500.00 to $3,500.00 and up a month, depending on your team or yearly revenue, whichever is bigger, plus a one-time build fee quoted for your company. It's month to month, cancellable with 30 days' notice.
What you own, what it costs, the contract and getting started, all searchable.
Read the FAQWhen you call, you get the founder, never an account manager.
Answer a few questions and we'll tell you if your territory's open, then show you exactly where your siding company stands.
Check My MarketingWho You'll Talk To
You'll be talking with me, the founder. I've been building sites and getting businesses found for 25 years. I'll tell you the truth about your market, even if the truth is you don't need me.
Luc Boone, Founder