01 · Domain
Your domain, in your name.
It stays registered to you, on your own DNS. You add a few DNS records we give you, and you can point it somewhere else whenever you like.
You Own It
Your domain and numbers are in your name from the first day. If you leave, nobody has to hand them back.
If you've ever tried to leave an agency, you know how this usually goes. The domain is in their name, the phone number is on their account, and your content is somewhere you can't reach. Here, all of that stays yours from the first day.
- Month to Month
- 30 Days' Notice to Leave
- No Markups on Anything
Who Owns What
Your DomainRegistered in your name the whole time.Yours
Your DNSA few records we give you.Yours
Tracking NumbersRegistered to your business.Yours
Your Content and PhotosYou take them with you.Yours
Your LeadsExported and handed over.Yours
Google Ads AccountWe work in it, you own it.Yours
Google Business ProfileYou stay the owner.Yours
The Design and the CodeThey power every client site.Ours
What Stays Yours
Your name is on everything that matters. So you can leave whenever you want.
02 · Numbers
Tracking numbers on your account.
They live in a Twilio account registered to your business. The number on your signs and your website never belongs to us.
03 · Content and Leads
Your content and leads go with you.
Every page we wrote about your business, your photos and every lead you ever got. If you leave, you take all of it.
04 · No Markups
You pay the phone company, the AI company and Google directly.
Twilio, the phone company behind your tracking numbers, bills you for calls. Our AI provider bills you for the questions you ask the app. Google bills you for ad spend. Each is on your own account, and we add nothing on top.
If You Leave
Leaving takes 30 days' notice. We hand over your content and leads as files, and your domain and numbers were yours all along.
It's month to month after the first build. The design and the code stay with Night Fox, because they power every other client's site.
Your Accounts
Billed to you directly. So you always see what things really cost.
Your Numbers
A number for each source, all yours.
Your tracking numbers are registered to your business, in an account with Twilio, the phone company behind them, each one forwarding to your main line.
- Registered to Your Business
- Billed to You Directly
- Yours If You Leave
Your tracking numbers live in a Twilio account registered to your business, with a number for each source, such as your main line, Google Ads and Google Maps.
No Markups
Every cost on its own line.
The phone company bills you for calls and the AI company for the questions you ask the app, on your own accounts, and our monthly fee is a separate line. We don't skim anything off the top.
- Calls Billed to You Directly
- App Questions Billed to You Directly
- No Markup on Anything
Twilio bills you directly for calls, the AI provider bills you directly for the questions you ask the app, and Night Fox adds no markup.
Keep Reading
Once it's yours, here's what we do with it.
FAQ
Questions about ownership.
Do I have to hand over my domain?
No. Your domain stays in your name, and your DNS stays with you. You add a few DNS records we give you, and your email records stay untouched.
What happens if I leave?
You take your content, your leads and your domain with you, as files. The site's design and code stay with Night Fox. We don't hold anybody's site hostage.
Who owns the phone numbers?
You do. Your tracking numbers live in your own Twilio account, registered to your business, so they stay yours if you ever leave.
Do you mark up phone or AI costs?
No. Your call tracking runs on your own Twilio account, and Twilio bills you. The questions you ask the app about your numbers run on your own account with our AI provider, and the provider bills you. We don't add anything on top of either, and the AI answer checks are part of your monthly price, up to a set number each month.
Is there a contract?
There's no long contract. Your first build is a one-time fee, quoted on your first call based on the work it takes. After that it's month to month, and you can cancel any time with 30 days' notice. About 9 in 10 Night Fox clients stay anyway.
Every AnswerEvery question, one page.
What you own, what it costs, the contract and getting started, all searchable.
Read the FAQStill got a question?Ask Luc yourself.
When you call, you get the founder, never an account manager.
Get started.
Start with a few questions about your business, and Luc will walk you through exactly what you'd own.
Check My MarketingWho You'll Talk To
You'll be talking with me, the founder. I've been building sites and getting businesses found for 25 years. I'll tell you the truth about your market, even if the truth is you don't need me.
Luc Boone, Founder