When the AC quits in July, people look for a company that can come today. The AI puts in the hours of making your HVAC company easier to find on Google, the map and ChatGPT, and Night Fox picks what's worth doing first. Each call carries its source, so you can see which ones became installs and which were tune-ups.
Illustration: an AI assistant answering a question by naming an HVAC company, the call that follows, traced to that answer, and what it turned into.
Sound familiar?
01 · Invisible
The hottest day of the year brings a flood of searches. If Google and ChatGPT have your hours or your service area wrong, they're working from bad information about you.
How to Get Recommended by ChatGPTIllustration: a hot-afternoon search for AC repair, with two competitors in the map ahead of your company.
02 · Burned
An AC repair click ran up to $125.00 in Orlando in November 2026. When nobody ties those clicks to the jobs they became, you keep paying for people who were only pricing out a unit.
Illustration: expensive ad clicks for HVAC searches, with no record of which became installs.
03 · Held Hostage
Some agencies wrap your trucks, site and Google profile in a tracking number they own. When the contract ends, the number stays with them, and so does every maintenance customer who calls it each spring.
How to Leave an Agency Without Losing Your DomainIllustration: the phone number on an HVAC company's truck wraps, owned by its former agency.
04 · Kept Guessing
A busy month of calls looks great until you find out most were tune-ups, and nobody can say which source brought the system replacement. Where the big jobs come from is the whole question.
Illustration: a marketing report that counts calls but can't tell a tune-up from a system replacement.
None of this has to stay the way it is. This is what one AC repair click costs today.
Show MeWhat a Click Costs
These are Google's own top-of-page bid ranges for one of the most common HVAC searches. Any one of those clicks can be a homeowner pricing out a unit. A regular map listing, or being the company an AI answer names, has no per-click price at all.
| Market | “ac repair”, cost per click |
|---|---|
| Seattle-Tacoma | $22.64 to $105.00 3,600 Searches a Month |
| Orlando-Daytona Beach-Melbourne | $40.00 to $125.00 8,100 Searches a Month |
| Raleigh-Durham | $30.00 to $81.50 3,600 Searches a Month |
| Spokane and Coeur d'Alene | $30.84 to $100.00 590 Searches a Month |
Google Ads Keyword Planner, top-of-page bid range per click and average monthly searches for “ac repair” by TV market area. Pulled November 4, 2026.
Step 1 · Getting Found
On the hottest afternoon of the year, people ask Google, the map or ChatGPT who can come today. We build a page for each HVAC service you want more of, from heat pumps to maintenance plans, and for the towns where you've done real installs, and we keep your hours and service area right wherever they appear.
Illustration: an HVAC company named in a Google Maps result and an AI answer.
Step 2 · Tracking the Calls
Calls and quote forms land in the app the moment they arrive, each marked with where it came from. The number on your trucks stays put; tracking numbers registered to your business forward straight to it.
Illustration: the day's calls and forms for an HVAC company, each with where it came from.
Step 3 · Counting What Paid Off
Mark each call as the job it turned into, and the app shows which sources bring system replacements and new plan members, and what each install cost you to win, to the cent.
Illustration: a week of work for an HVAC company, each job traced to the source that brought it.
Your Site
Fast to load and easy to call from, with your hours and service area right where people look. The design is built for HVAC and wears your brand, your photos and your work. Every service you want more calls for gets a page:
Hold Your Territory
An HVAC territory is a set of ZIP codes, sized by how many people there search for heating and cooling help. Most clients hold theirs. While you do, we won't work for another HVAC company inside it, even in the middle of July. A few territories are already spoken for.
Is your territory open?
Then you'll see whether your territory's open and your price range. We only ask your name after that.
Check My MarketingRelated Industries
The 2 AM emergencies, the water heaters and the repipes.
Read More ElectricalMarketing for ElectriciansPanel upgrades, EV chargers and the rewires worth having.
Read More WindowsMarketing for Window CompaniesQuotes, in-home estimates and whole-house jobs.
Read More All IndustriesEvery Industry We Work WithOver 100 kinds of local business besides HVAC companies, grouped by what they do.
Read MoreFAQ
No. Your main number stays on your trucks, your signs and your Google profile. Tracking numbers forward to it, so you learn where each call came from while your maintenance customers keep dialing the number they know.
Yes, and the rest of the year too. We run Google Ads and Google's pay-per-lead ads in accounts you own, and Google charges you for the spend directly. Each call is traced to the repair or install it became, so you can see which clicks earned their keep.
Yes. Your plan gets its own page, and every call about it is tracked, so you can see which sources bring members and which bring one-time repairs.
They stay where they are, on your Google Business Profile, which belongs to you. Your site puts them in front of people pricing a new system, and you'll see new ones as they arrive.
Your site is live within 30 days, and calls are tracked starting week one. Rising in the map and the AI answers usually takes months and depends on how many HVAC companies near you chase the same searches. Luc gives you an honest read on your market before you sign.
The AI writes a first draft from your services and photos. We rework it with what only your company knows, like the brands you install and the rebates you help with, and you approve each page before it's live.
From $500.00 to $3,500.00 and up a month. The plan is sized by your team or your yearly revenue, whichever is larger, and there's a one-time build fee quoted for your company. There's no long contract: it runs month to month, and you can cancel with 30 days' notice.
What you own, what it costs, the contract and getting started, all searchable.
Read the FAQWhen you call, you get the founder, never an account manager.
Answer a few questions and we'll tell you if your territory's open, then show you exactly where your HVAC company stands.
Check My MarketingWho You'll Talk To
You'll be talking with me, the founder. I've been building sites and getting businesses found for 25 years. I'll tell you the truth about your market, even if the truth is you don't need me.
Luc Boone, Founder