When there's water on the floor, nobody shops around for long. Night Fox decides what will get your restoration company found more easily on Google, the map and ChatGPT, and the AI does the hours of work it takes. Every call is tied back to its source, so you can see which ones turned into dry-outs and rebuilds.
Illustration: an AI assistant answering a question by naming a restoration company, the call that follows, traced to that answer, and what it turned into.
Sound familiar?
01 · Invisible
You've got a crew on call all night. Google shows you as closed, so the 1 AM call goes to the company that looks open.
How to Get Recommended by ChatGPTIllustration: a late-night search for water damage help, with two competitors in the map ahead of your company.
02 · Burned
Google's top-of-page bid for "water damage restoration" ran as high as $160.00 a click in Seattle in November 2026. If nobody ties those clicks to the jobs they became, you pay that for wrong numbers and price shoppers too.
Illustration: expensive ad clicks for water damage searches, with no record of which became jobs.
03 · Held Hostage
Your old agency put its own tracking number on your trucks, your site and your Google profile, and it's the number plumbers and adjusters saved. If you leave, it stays with the agency, and so do the referrals that come through it.
How to Leave an Agency Without Losing Your DomainIllustration: the phone number on a restoration company's trucks, the one its referral partners saved, owned by a former agency.
04 · Kept Guessing
A carpet extraction and a whole-floor dry-out with a rebuild are different kinds of work. If your report only counts calls, you can't tell which source sends the jobs worth having.
Illustration: a marketing report that counts calls but can't tell a small extraction from a full rebuild.
We can fix every one of these. This is what a water damage click costs right now.
Show MeWhat a Click Costs
Google's own top-of-page bid ranges for the search people make with water still on the floor. Any one of those clicks can be a wrong number. When the map or an AI answer names you, nobody bills you for the click.
| Market | “water damage restoration”, cost per click |
|---|---|
| Seattle-Tacoma | $45.44 to $160.00 1,300 Searches a Month |
| Orlando-Daytona Beach-Melbourne | $8.35 to $45.80 480 Searches a Month |
| Raleigh-Durham | $18.55 to $85.00 480 Searches a Month |
| Spokane and Coeur d'Alene | $22.00 to $100.00 140 Searches a Month |
Google Ads Keyword Planner, top-of-page bid range per click and average monthly searches for “water damage restoration” by TV market area. Pulled November 5, 2026.
Step 1 · Getting Found
At 1 AM, people with a flooded basement ask Google, the map or ChatGPT who can come now. We build a page for each restoration service you want more of, from water mitigation to mold, plus the towns where you've done the work, and we keep your around-the-clock availability right everywhere it's listed.
Illustration: a restoration company named in a Google Maps result and an AI answer.
Step 2 · Tracking the Calls
Calls and forms appear in the app as they come in, so you know whether the map, an AI answer, an ad or a referral partner sent them. The tracking numbers are registered to your business, and they all ring your main number, which stays the same.
Illustration: the day's calls and forms for a restoration company, each with where it came from.
Step 3 · Counting What Paid Off
Mark what each call became, from a $640.00 carpet extraction to a full rebuild, and the app shows which sources bring the big losses and what each job cost you, to the cent.
Illustration: a week of work for a restoration company, each job traced to the source that brought it.
Your Site
Fast, calm and easy to call from, with how fast you respond and how you work with insurance right up front. Your site is designed for restoration work and wears your brand, your crews and your trucks. Each service gets a page of its own, written for the person on the other end of the call:
Hold Your Territory
Restoration territories are sets of ZIP codes, sized by how many people there search for water damage help. Most clients hold theirs, and while you do, we won't work with another restoration company in it. If you also rebuild, the territory is still restoration, your main line of work. A few are already held by another company.
Is your territory open?
Then you'll see whether your territory's open and your price range. We only ask your name after that.
Check My MarketingRelated Industries
The 2 AM emergencies, the water heaters and the repipes.
Read More Foundation RepairMarketing for Foundation Repair CompaniesWorried homeowners, inspections and pier jobs.
Read More RoofingMarketing for Roofing CompaniesStorm calls, repairs and the replacements that make your year.
Read More All IndustriesEvery Industry We Work WithOver 100 kinds of local business besides restoration companies, grouped by what they do.
Read MoreFAQ
No. Your main number stays on your trucks, your site and your Google profile, so the partners who send you work keep calling it. Tracking numbers forward to it, so you see where each call came from.
Yes. We run Google Ads and Google's pay-per-lead ads in accounts your company owns, and Google bills you directly. With clicks this expensive, each call is traced to the job it became, so you can see which $148.20 clicks were a flooded basement and which were a wrong number.
Yes. It's one of the first things people worry about, so it gets its own page, written plainly, where Google and the AI answers can read it too.
Yes. A referral partner can have their own tracking number, so you can see how much work each one sends next to what search brings in.
Yes. They live on your Google Business Profile, which stays yours. Your site shows them to people deciding who to let into a flooded house, and you'll see new reviews as they're posted.
Your site is live within 30 days, with calls tracked from week one. Rising in the map and the AI answers usually takes months and depends on how many restoration companies in your area fight for the same emergencies. Before you sign, Luc tells you honestly how your market looks.
The AI drafts each page from your services and job photos. We rewrite it with what only your company knows, like your response times and the drying equipment you bring, and you read it before it goes live.
It's $500.00 to $3,500.00 and up a month, set by your team size or yearly revenue, whichever is bigger, plus a one-time build fee quoted for your company. You stay month to month and can cancel with 30 days' notice.
What you own, what it costs, the contract and getting started, all searchable.
Read the FAQWhen you call, you get the founder, never an account manager.
Answer a few questions and we'll tell you if your territory's open, then show you exactly where your restoration company stands.
Check My MarketingWho You'll Talk To
You'll be talking with me, the founder. I've been building sites and getting businesses found for 25 years. I'll tell you the truth about your market, even if the truth is you don't need me.
Luc Boone, Founder