AI Marketing

AI marketing for small businesses, with an expert in charge.

AI can now do most of the hours of work a marketing agency used to bill you for. What it can't do is know your town, decide what's worth doing, or tell when it's wrong. That's the part Night Fox does, and you talk to the founder every time.

Check My MarketingHow It Works

The Short Version

Night Fox AI is an AI marketing system for local businesses, run by Night Fox, a small company in Orlando led by its founder, Luc Boone. The AI checks where a business shows up on Google, Google Maps and AI answers like ChatGPT, drafts pages and fixes, and traces every call and form to where it came from. Night Fox decides what's worth doing, checks the AI's work before anything goes live, adjusts as Google and the AI answers change, and looks for what would help without being asked. Every client talks directly with Luc. The business owns its domain, phone numbers and accounts, pays $500.00 to $3,500.00 and up a month depending on its size, and can leave with 30 days' notice.

Being Honest About AI

What AI is good at, and what it isn't. Most of the hype skips the second list.

Good At

It does the hours of work.

  • Checking at scale. It tracks your place on Google and the map every week. When you ask for a check, or we want one, it puts the questions your customers ask to ChatGPT, Gemini, Claude, Perplexity and Google's AI, up to your plan's checks each month.
  • First drafts. A page for a service or a town in minutes instead of a day.
  • Keeping count. It ties every call and form to where it came from, and it never gets bored and skips one.
  • The math. What each job cost you, by source, to the cent.

Bad At

It can't make the judgment calls.

  • Knowing your market. Which towns pay, which jobs you want more of, what a slow February means.
  • Sounding like you. Left alone, it writes what everyone else's AI writes.
  • Deciding what's worth it. It will happily do a hundred things that don't move a single call.
  • Being accountable. It can't pick up the phone, and it won't tell you when you don't need it.

So the AI does the first list. Night Fox does the second, and stands behind both.

Our Story

Why It Keeps Changing

Google and the AI answers change every week. Keeping up is the work.

4,781

Changes Google made to Search in 2023, about 13 a day.

Source: Google, How Search Works

<1%

Chance of an AI tool giving the same list of brands twice.

Source: SparkToro, January 2026, 2,961 runs

Search has always changed. For years, though, the changes that mattered came a few at a time, and good work held up between them. Now there are eight places people ask: Google, the map, AI Overviews, AI Mode, ChatGPT, Gemini, Claude and Perplexity. The AI ones change how they pick a business with every update.

When the rules change this often, the only work that holds up is the work Google says it rewards, and working with AI is how we keep up with it. The system tracks where you stand on Google and the map every week, so a drop there shows up within the week instead of in a quarterly report. We check the AI answers when it matters, like when you ask or before a call with you, up to your plan's checks each month.

Nobody controls the algorithms, and no amount of work fixes a bad reputation they can see. What we promise is to keep you as visible as every factor allows, and to tell you plainly what's working.

Four Times We Pushed Back

The AI is fast and sure of itself. Night Fox knows when it's wrong.

Anyone can type a question into ChatGPT. Getting good work out of it takes knowing what it's actually doing: pushing back on its first answer, making it argue against its own plan, and catching what it gets wrong before your customers ever see it.

01 · Pushing Back on the First Answer

The AI's Plan

Write a page for every town within 30 miles. That's 31 pages.

What We Did

We built 9, for the towns where the owner already had jobs and reviews. The other 22 would have been the kind of filler Google's spam rules warn about.

Gold Seal Plumbing

02 · Making It Argue the Other Side

The AI's Plan

Cost per lead fell 30% this month. Raise the Google Ads budget.

What We Did

We asked it what else could explain the drop. A new kind of spam call had slipped past the filter and been counted as leads, and the real cost per booked job had gone up. The budget stayed put.

Gold Seal Plumbing

03 · Catching the Confident Mistake

The AI's Plan

Promise 24/7 emergency service on the new page. Every competitor does.

What We Did

This owner doesn't take calls after 8 p.m. We cut the line before it went live, and before a customer called at 2 a.m. expecting someone to show up.

Gold Seal Plumbing

04 · Knowing What Pays

The AI's Plan

Drain cleaning is your biggest opportunity. It gets the most searches in your area.

What We Did

A drain call pays this owner about $189.00. A water heater pays about $2,400.00. We pointed the work at water heaters.

Gold Seal Plumbing

Side by Side

An agency, software, or AI with an expert directing it. The same nine questions, answered for each.

An AgencySoftware, Done YourselfNight Fox AI
Who Does the WorkA team, billed by the hour.You, at night and on weekends.The AI, directed by Night Fox.
Who Decides What to DoAn account manager.You, with no one to ask.Night Fox, and we explain why.
What It Usually Costs$3,000.00 to $15,000.00 a month.$99.00 to $599.00 a month.$500.00 to $3,500.00 and up a month.
What It MeasuresClicks and impressions.Whatever the dashboard shows.Calls, booked jobs and what each cost.
Who Owns the Domain and NumbersOften the agency.You.You, from the first day.
What Happens Beyond the AgreementA change order.Nothing.We look for what would help, unasked.
How You LeaveOften a 12-month term.Cancel any time.Month to month, 30 days' notice.
When Google or the AI Answers ChangeYou hear about it in the next report.You find out when the phone goes quiet.We track Google weekly, check the AI when it matters, and adjust.
Who Picks Up When You CallWhoever is on the account.Support chat.Luc, the founder.

Agency and software figures are what owners usually report, from published price lists and third-party reports, November 2026. Every agency is different; ask yours.

What You Get

What AI marketing looks like from your side. Four things you'll notice in the first month.

01 · Getting Found

Good reasons for the AI answers to name you.

Your site, your listings and your reviews give ChatGPT, Gemini and Google's AI good reasons to mention you, and you can ask for a check on what they say.

How Getting Found Works

02 · Calls

Every call comes with its source.

The app shows where each caller found you, so you stop asking and guessing.

How Call Tracking Works

03 · Unasked

Ideas you didn't ask for.

If we spot something that would bring in better work, like a service people nearby search for that your site doesn't cover, we look into it and bring it to you. The looking costs nothing extra, and nothing changes until you say yes.

Our Four Promises

04 · Answers

Your numbers, in plain words.

Ask which source brought the most booked jobs this month, and get the answer from your own calls and spend.

How Reporting Works

FAQ

Questions about AI marketing.

Is Night Fox AI a marketing agency?

It does the work a marketing agency does for a local business: your site, getting found on Google, the map and the AI answers, call tracking, reporting, and Google Ads if you want them. What's different is how it runs. The AI does the hours an agency used to bill you for, Night Fox makes the decisions, and you talk to Luc, the founder, every time. Your domain, numbers and accounts stay in your name, and you can leave with 30 days' notice.

Is AI marketing just ChatGPT writing social posts?

Not the way we do it. The AI's biggest job is checking: tracking where you stand on Google and the map every week, asking ChatGPT, Gemini, Claude, Perplexity and Google's AI what your customers ask when you or we want a check, and tracing every call to where it came from. It drafts pages too, and we edit every one before it goes live.

Do I need to understand AI to work with you?

No. That's our job. The AI does the hours of work, and we decide what's worth doing and read everything before it goes live. You see the results in plain words in the app. If you ever want to know how something works, ask Luc, and you'll get the answer in a sentence or two.

Will AI write generic junk about my business?

No. The AI drafts, and we edit every page with what only you know: your towns, your real jobs, your photos and the way you talk about your work. Nothing goes live without your yes. Generic pages don't get named by Google or the AI answers anyway, so junk would be bad business for both of us.

Will Google penalize pages written with AI?

Google says it rewards helpful content however it's made, and penalizes pages mass-produced to game rankings (Google Search Central, February 2023; its scaled content abuse policy since March 2024). That's why the AI drafts and we edit: every page carries your real work, your towns and your photos, and nothing is mass-produced.

Google and ChatGPT keep changing. How do you keep up?

By tracking where you stand on Google and the map every week, instead of once a quarter. Google made 4,781 changes to Search in 2023 alone (Google, How Search Works), and the AI answers change how they pick businesses with every update. A drop on Google or the map shows up within the week, and we check the AI answers when it matters, like when you ask or before a call with you, up to your plan's checks each month. Nobody controls the algorithms, and nobody can honestly promise where you'll show up. What we can do is keep you as visible as every factor allows, and tell you plainly what's working.

Do I need my own AI accounts?

One. When you ask the app about your own numbers, that runs on your own account with our AI provider, and the provider bills you directly, so we never resell it or mark it up. The checks on what ChatGPT, Gemini and the other AI answers say about you are part of your monthly price, up to a set number each month. Luc sets up that account with you when your system is set up. You don't need ChatGPT Plus or anything else.

Every AnswerEvery question, one page.

What you own, what it costs, the contract and getting started, all searchable.

Read the FAQ
Still got a question?Ask Luc yourself.

When you call, you get the founder, never an account manager.

Call (689) 407-8822 Email Us

Get started.

Answer a few questions about your business. If your territory's open, grab a time with Luc and see what the AI would do first, and what we'd do instead.

Check My Marketing

Who You'll Talk To

You'll be talking with me, the founder. I've been building sites and getting businesses found for 25 years. I'll tell you the truth about your market, even if the truth is you don't need me.

Luc Boone, Founder

Rather just talk?