Questions owners ask us.

Night Fox AI is a marketing system for local businesses, run by Night Fox, a company in Orlando led by its founder, Luc Boone. The AI handles the hours of work: checking where a business shows up on Google, Google Maps and AI answers like ChatGPT, drafting pages and fixes, and tracing every call and form back to its source. Night Fox decides what's worth doing and checks the AI's work before anything goes live, and every client talks directly with Luc. Plans run $500.00 to $3,500.00 and up a month, month to month.

It does the work a marketing agency does for a local business: your site, getting found on Google, the map and the AI answers, call tracking, reporting, and Google Ads if you want them. What's different is how it runs. The AI does the hours an agency used to bill you for, Night Fox makes the decisions, and you talk to Luc, the founder, every time. Your domain, numbers and accounts stay in your name, and you can leave with 30 days' notice.

We do the work that makes your business easier to find when people nearby search Google, check the map or ask an AI like ChatGPT. Then we track every call and form that comes from it, and show you which ones turned into jobs and what each one cost. Your website comes with it, built for your industry.

No. That's our job. The AI does the hours of work, and we decide what's worth doing and read everything before it goes live. You see the results in plain words in the app. If you ever want to know how something works, ask Luc, and you'll get the answer in a sentence or two.

No. The AI drafts, and we edit every page with what only you know: your towns, your real jobs, your photos and the way you talk about your work. Nothing goes live without your yes. Generic pages don't get named by Google or the AI answers anyway, so junk would be bad business for both of us.

No. Night Fox is a company, Night Fox Digital, LLC, with its office in Orlando. Luc, the founder, draws up your plan, sets up your system and is the one you talk to on every call, video call and message. After that, the AI does the hours an agency used to bill for, and Night Fox makes the decisions: what's worth doing, where the AI's first answer is wrong, and what's ready for your customers to see. We cap how many new clients we take each month so it stays that way.

The work keeps going. Your site and call tracking keep running, your place on Google and the map is still tracked every week, and Night Fox keeps working on your plan. Luc gets back to you within one business day. Everything is in your name, so you're never stuck.

Yes. We don't wait to be asked. Most agencies do what the agreement says and send a change order for anything more. When we see something worth doing for you, like a service people nearby search for that your site doesn't cover yet, we look into it, and the looking never shows up on a bill. Anything that would change your site or your ad spend waits for your yes.

Three, plus a promise, and all four are on our Pricing page. Your site is live within 30 days of signing, or your first month is on us, if the wait was on us. You can leave any time with 30 days' notice, taking your domain, your numbers, your content and your leads with you. You get your exact price before you commit to anything. And when we see something that would help, we look into it without being asked. We won't promise a #1 ranking, because nobody honestly can.

SEO is part of it, but SEO on its own stops at rankings. This follows the whole thing through to the call, the job and what it cost you. If it isn't paying for itself, you'll see that in the app as clearly as we do.

No. Nobody controls Google or ChatGPT, so be careful with anyone who promises it. What we can promise is the work they say they reward, every week, and the truth about where you stand: Google and the map tracked every week, and the AI answers checked whenever you ask, up to your plan's checks each month.

Then you'll see that in the app as plainly as we do, because every call and job is counted by where it came from. Nobody can promise calls, since Google and the AI answers decide who they show. What we promise is the work they say they reward, the truth about where you stand, and no term holding you: it's month to month, and you can leave with 30 days' notice and take what's yours with you.

Your site's live within 30 days, and calls are tracked from your first week, so you'll know where you stand right away. Climbing the map and the AI answers takes longer, usually a few months, and it depends on your market. Luc will give you a straight read on yours on your first call.

Tell us your industry when you get started. We'll show you how you're found today, and be straight with you about what we can and can't do for you.

Not the way we do it. The AI's biggest job is checking: tracking where you stand on Google and the map every week, asking ChatGPT, Gemini, Claude, Perplexity and Google's AI what your customers ask when you or we want a check, and tracing every call to where it came from. It drafts pages too, and we edit every one before it goes live.

By tracking where you stand on Google and the map every week, instead of once a quarter. Google made 4,781 changes to Search in 2023 alone (Google, How Search Works), and the AI answers change how they pick businesses with every update. A drop on Google or the map shows up within the week, and we check the AI answers when it matters, like when you ask or before a call with you, up to your plan's checks each month. Nobody controls the algorithms, and nobody can honestly promise where you'll show up. What we can do is keep you as visible as every factor allows, and tell you plainly what's working.

Google says it rewards helpful content however it's made, and penalizes pages mass-produced to game rankings (Google Search Central, February 2023; its scaled content abuse policy since March 2024). That's why the AI drafts and we edit: every page carries your real work, your towns and your photos, and nothing is mass-produced.

One. When you ask the app about your own numbers, that runs on your own account with our AI provider, and the provider bills you directly, so we never resell it or mark it up. The checks on what ChatGPT, Gemini and the other AI answers say about you are part of your monthly price, up to a set number each month. Luc sets up that account with you when your system is set up. You don't need ChatGPT Plus or anything else.

No. Your domain stays in your name, and your DNS stays with you. You add a few DNS records we give you, and your email records stay untouched.

You take your content, your leads and your domain with you, as files. The site's design and code stay with Night Fox. We don't hold anybody's site hostage.

You do. Your tracking numbers live in your own Twilio account, registered to your business, so they stay yours if you ever leave.

Most of our clients run the design built for their industry, with their own brand, content and photos, and most of them are the only one in their market running it. Bigger companies can get a fully custom design on the same engine.

Yes. Every client site is built to WCAG 2.2 AA, with automated checks on every release and keyboard and screen-reader testing at launch, so customers using a screen reader, a keyboard or big text can still hire you.

Plans run from $500.00 to $3,500.00 and up a month, sized by your team or your yearly revenue, whichever is bigger, plus a one-time fee for the first build. Slide to your size to see where businesses like yours usually land, and Luc will give you the exact number, to the cent, on your first call.

There's no long contract. Your first build is a one-time fee, quoted on your first call based on the work it takes. After that it's month to month, and you can cancel any time with 30 days' notice. About 9 in 10 Night Fox clients stay anyway.

No. Your call tracking runs on your own Twilio account, and Twilio bills you. The questions you ask the app about your numbers run on your own account with our AI provider, and the provider bills you. We don't add anything on top of either, and the AI answer checks are part of your monthly price, up to a set number each month.

Yes. We run your Google Ads and Google's pay-per-lead ads in accounts you own, and Google bills you for the ad spend directly. Every call they bring in is traced to the job, the same as everything else.

Most of our clients hold their territory. When you do, we won't take on another business in your industry there. It's why the first step is checking whether yours is open.

Then another business in your industry holds it, and we won't take on a second one inside it while they do. Finish the marketing check anyway. Luc will look at the territories around you and tell you if yours opens up.

Not yet. Luc onboards every client personally on a video call, so the setup fits your business and your market.

You and Luc look at your market together: how people find you today, who they find instead, and whether your territory's open. Bring your questions and your numbers. Nobody will run a slideshow at you or push you to sign.

Night Fox, and every conversation is with Luc, the founder: every call, video call and text. Luc draws up your plan and sets up your system at the start, and stays close to your account from there.

Whichever one you already use. Zoom, Google Meet, Microsoft Teams or something else: send Luc your link, or Luc will send one.

Whenever something needs a conversation. Usually that's a few calls at the start, then whenever the numbers or a new idea calls for one. Either side can start a call, there's no limit on how many, and there's no standing meeting on the calendar. Everything in between, from new leads to the change you asked for, is in the app.

In Greater Orlando, yes, anywhere within 50 miles of the office. In Greater Seattle and Spokane, on one of Luc's trips north, about ten a year in all. Everywhere else, you meet on video.