Tired of watching good businesses get burned.

For most of the last 25 years I did this the slow way: one business at a time, every site coded by hand, for owners in the places I've lived and well beyond them. About nine in ten of my projects came from referrals, which is the only review that's ever mattered much to me.

And over and over, I'd sit down with an owner who'd been burned. Their domain was registered to their old agency. The tracking number on their vans belonged to somebody else. Every month they got a report full of clicks and no idea which calls turned into work. A simple change took three weeks and showed up as six hours on an invoice. Sometimes the work underneath was fine, and often it wasn't.

Night Fox AI is how I set out to fix that for a lot more businesses than I could ever reach by hand. It makes you easier to find where people look now, on Google, the map and the AI answers. It traces every call to where it came from. It shows you which ones turned into jobs and what each one cost. And everything it builds is yours.

What changed is AI. The hours an agency used to bill for, the checking, the drafting, the reports, now take the AI minutes. That leaves the part that always mattered most, which is deciding what's worth doing for each business and standing behind it. AI is fast, and it's often confidently wrong, so we push back on its first answer, make it argue against its own plan, and catch its mistakes before anything reaches your customers.

Night Fox is growing, and we're building out our new office in Orlando, Suite 270 on Park Center Drive, over 1,000 square feet, to grow into. I want it to outlast me. I've also watched agencies grow until the founder had no idea what was happening on any one account, and I'm not building that. I draw up every client's plan, I talk to every client, and I stay close to every account.

I still onboard every client myself, and every conversation is with me: every call, video call and text.

Luc Boone, Founder