Panel upgrades, EV chargers and the "half my outlets just died" calls all start with a search. The AI does the hours of work to make your electrical company easier to find on Google, the map and ChatGPT, and Night Fox decides what's worth doing. Each call is matched to where it came from, so you know whether it was a panel upgrade or a dead outlet.
Illustration: an AI assistant answering a question by naming an electrical company, the call that follows, traced to that answer, and what it turned into.
Sound familiar?
01 · Invisible
Somebody just bought an electric car and asked ChatGPT who installs chargers nearby. If nothing it can read says you do, it has nothing to go on about you.
How to Get Recommended by ChatGPTIllustration: an AI answer recommending two other electricians for an EV charger install.
02 · Burned
Electrician clicks add up fast. When nobody ties them to the jobs they became, you can't tell the panel upgrades from the people who only wanted a number over the phone.
Illustration: ad clicks for electrical searches, with no record of which became jobs.
03 · Held Hostage
Your vans, your site and your Google profile all carry a tracking number your old agency set up in its own account. If you walk away, the number walks with them, and so do the calls from every contractor and homeowner who kept it.
How to Leave an Agency Without Losing Your DomainIllustration: the phone number on an electrical company's vans, held in a former agency's account.
04 · Kept Guessing
Calls are calls on a monthly report. What you need to know is which sources bring the panel upgrades and rewires, so you can spend more there and less everywhere else.
Illustration: a marketing report that counts calls but can't tell a light fixture from a panel upgrade.
Each of these has a straightforward fix. First, look at what an electrician click costs.
Show MeWhat a Click Costs
These are Google's own top-of-page bid ranges for one of the most common electrical searches. Any one of those clicks can be a price check. Earning a regular spot in the map, or a mention in an AI answer, isn't billed by the click.
| Market | “electrician”, cost per click |
|---|---|
| Seattle-Tacoma | $19.16 to $76.18 6,600 Searches a Month |
| Orlando-Daytona Beach-Melbourne | $13.34 to $69.79 4,400 Searches a Month |
| Raleigh-Durham | $8.40 to $41.52 3,600 Searches a Month |
| Spokane and Coeur d'Alene | $16.09 to $130.00 1,000 Searches a Month |
Google Ads Keyword Planner, top-of-page bid range per click and average monthly searches for “electrician” by TV market area. Pulled November 4, 2026.
Step 1 · Getting Found
People ask Google, the map and ChatGPT who can upgrade a panel or put in a charger. We build a page for each kind of electrical work you want more of, and for the towns where you have finished jobs to show, with your license and hours kept right everywhere.
Illustration: an electrical company named in a Google Maps result and an AI answer.
Step 2 · Tracking the Calls
Calls and forms appear in the app as they come in, each with its source. Your main number stays the same, and tracking numbers registered to your business ring through to it.
Illustration: the day's calls and forms for an electrical company, each with where it came from.
Step 3 · Counting What Paid Off
Mark what each call became, from a $165.00 outlet repair to a full rewire, and the app shows where your best electrical work comes from and what each job cost you, to the cent.
Illustration: a week of work for an electrical company, each job traced to the source that brought it.
Your Site
Fast to load and easy to call from, with your license and insurance right where people look. The design is built for electrical work and wears your brand and your photos. Each kind of work you want more of gets its own page:
Hold Your Territory
Each electrical territory is a set of ZIP codes, sized by how many people there search for an electrician. Most of our clients hold theirs, and while you hold yours, we won't sign another electrical company in it. Some are already held by someone else, so look yours up first.
Is your territory open?
Then you'll see whether your territory's open and your price range. We only ask your name after that.
Check My MarketingRelated Industries
AC repair in July, heat pumps, and maintenance plans that renew.
Read More PlumbingMarketing for Plumbing CompaniesThe 2 AM emergencies, the water heaters and the repipes.
Read More RoofingMarketing for Roofing CompaniesStorm calls, repairs and the replacements that make your year.
Read More All IndustriesEvery Industry We Work WithOver 100 kinds of local business besides electrical companies, grouped by what they do.
Read MoreFAQ
No. Your main number stays on your vans, your signs and your Google profile. Tracking numbers forward to it, so you can tell which calls came from where while your customers keep the number they already have.
Yes. We run Google Ads and Google's pay-per-lead ads in accounts that belong to you, and Google bills the spend to you directly. Each call they bring is followed to what it became, so you can tell the panel upgrades from the price checks.
Yes. Your license and insurance details can go on every page, which helps customers trust you before they ever call.
Yes. Reviews live on your Google Business Profile, and that profile stays yours. Your site shows them next to your license and insurance, and you'll see each new review come in.
The site is live within 30 days and starts tracking calls in its first week. Moving up in the map and the AI answers usually takes months, depending on how many electricians in your area want the same jobs. Luc will tell you plainly what your area looks like before you sign.
The AI starts each page from your services and photos. We rewrite it with what only your company knows, such as the panel brands you trust and the older wiring you see most around town, and you read it before it's published.
Plans start at $500.00 a month and go to $3,500.00 and up, sized by your crew or your yearly revenue, whichever is bigger. A one-time fee covers the build, quoted for your company. It's month to month, and 30 days' notice ends it.
What you own, what it costs, the contract and getting started, all searchable.
Read the FAQWhen you call, you get the founder, never an account manager.
Answer a few questions and we'll tell you if your territory's open, then show you exactly where your electrical company stands.
Check My MarketingWho You'll Talk To
You'll be talking with me, the founder. I've been building sites and getting businesses found for 25 years. I'll tell you the truth about your market, even if the truth is you don't need me.
Luc Boone, Founder