A crack in the wall or a door that won't close, and the homeowner starts reading about foundations at midnight. Making a foundation company easier to find on Google, the map and ChatGPT takes hours of work. The AI does those hours, and Night Fox decides which work is worth it. Every call and form stays tied to its source through the inspection, so you see which ones became pier jobs.
Illustration: an AI assistant answering a question by naming a foundation repair company, the call that follows, traced to that answer, and what it turned into.
Sound familiar?
01 · Invisible
A homeowner asks ChatGPT whether a crack in their basement wall is serious and who to call. If your site doesn't explain the problem plainly, the answer names a company whose site does.
How to Get Recommended by ChatGPTIllustration: an AI answer recommending two other foundation companies to a worried homeowner.
02 · Burned
Google's top-of-page bid for "foundation repair" ran as high as $70.00 a click in Orlando in November 2026. Plenty of those clicks only wanted to know if a crack is normal. If nobody ties clicks to inspections and signed jobs, you can't tell which ones paid off.
Illustration: ad clicks for foundation searches, with no record of which became inspections.
03 · Held Hostage
The vendor who built your site registered the domain in its name and keeps your inspection-request line on its account. Leave, and the warning-sign pages homeowners found you through stay behind with it.
How to Leave an Agency Without Losing Your DomainIllustration: a vendor holding a foundation repair company's domain, inspection line and pages in its own name.
04 · Kept Guessing
A crack injection and a full pier installation are worlds apart. If your report only counts leads, you can't tell which sources bring the jobs that make your year.
Illustration: a marketing report that counts leads but can't tell small repairs from structural jobs.
Every one of these is fixable. This is what a foundation repair click costs now.
Show MeWhat a Click Costs
Google's own top-of-page bid ranges for the search homeowners make when they spot a crack. In Seattle, searches for it hit 2,400 in January 2026, against an average month's 1,000. A homeowner who finds you in the map or an AI answer didn't cost you a click.
| Market | “foundation repair”, cost per click |
|---|---|
| Seattle-Tacoma | $30.00 to $55.00 1,000 Searches a Month |
| Orlando-Daytona Beach-Melbourne | $19.15 to $70.00 480 Searches a Month |
| Raleigh-Durham | $42.56 to $60.00 480 Searches a Month |
| Spokane and Coeur d'Alene | $6.69 to $43.75 90 Searches a Month |
Google Ads Keyword Planner, top-of-page bid range per click and average monthly searches for “foundation repair” by TV market area. Pulled November 5, 2026.
Step 1 · Getting Found
Worried homeowners ask Google, the map and ChatGPT whether a crack is serious and who to call. We build a page for each repair you want more of and the warning signs that lead to it, plus the towns where you've fixed foundations, and keep your details right everywhere they're listed.
Illustration: a foundation repair company named in a Google Maps result and an AI answer.
Step 2 · Tracking the Calls
Calls and inspection forms arrive in the app with the search, map listing, AI answer or ad that sent them. Each tracking number is registered to your business and forwards to your main number, which you keep.
Illustration: the day's calls and forms for a foundation repair company, each with where it came from.
Step 3 · Counting What Paid Off
Mark what each inspection became, and the app shows which sources bring pier installs and wall stabilization rather than $650.00 crack injections, and what each signed job cost you, to the cent.
Illustration: a week of work for a foundation repair company, each job traced to the source that brought it.
Your Site
Clear, plain and easy to book an inspection from, with the warning signs explained and your warranty up front. Your site is designed for foundation repair and wears your brand, your crews and your before-and-after photos. Every repair you do gets a page, like these:
Hold Your Territory
A foundation territory is a set of ZIP codes, sized by how many homeowners there search for foundation repair. Most clients hold theirs, and while you do, we won't take on another foundation repair company there. If you also waterproof basements, you hold the territory for foundation repair as long as it's your main line of work. Some are already held, so check yours.
Is your territory open?
Then you'll see whether your territory's open and your price range. We only ask your name after that.
Check My MarketingRelated Industries
The 1 AM water calls, the dry-outs and the rebuilds.
Read More PlumbingMarketing for Plumbing CompaniesThe 2 AM emergencies, the water heaters and the repipes.
Read More GuttersMarketing for Gutter CompaniesStorm-day calls, seamless installs and guards.
Read More All IndustriesEvery Industry We Work WithOver 100 kinds of local business besides foundation repair companies, grouped by what they do.
Read MoreFAQ
No. The number on your trucks, your signs and your Google profile stays where it is. Tracking numbers forward to it, so you see where each inspection request came from without changing a thing customers see.
Yes. We run Google Ads and Google's pay-per-lead ads in accounts you own, and Google bills you for the spend directly. Each call is traced to the inspection and the job it became, so you can tell a signed pier job from someone asking if a crack is normal.
Yes. Plain pages on cracks, sticking doors and sloping floors are what worried homeowners read, and they give Google and the AI answers something useful to go on.
They stay put. Your Google Business Profile is yours and stays yours. Your site shows reviews next to your before-and-after photos, and you'll see each new one come in.
We have your site live within 30 days and track calls from its first week. Moving up in the map and the AI answers usually takes months, depending on how many foundation companies in your area compete for the same searches. You'll get Luc's honest read on your area before you sign anything.
The AI writes a first draft of each page from your services and before-and-after photos. We rewrite it with what only you know, like the soil in your area and how you choose between piers and wall anchors, and you read it before it goes live.
Plans cost $500.00 to $3,500.00 and up a month, sized by your team or yearly revenue, whichever is bigger. The first build has a one-time fee, quoted for your company. You're month to month after that, and 30 days' notice cancels.
What you own, what it costs, the contract and getting started, all searchable.
Read the FAQWhen you call, you get the founder, never an account manager.
Answer a few questions and we'll tell you if your territory's open, then show you exactly where your foundation repair company stands.
Check My MarketingWho You'll Talk To
You'll be talking with me, the founder. I've been building sites and getting businesses found for 25 years. I'll tell you the truth about your market, even if the truth is you don't need me.
Luc Boone, Founder