Most people look for a lawyer on one of the worst days they've had in a while, and they start with a search. The AI does the hours of work to make your firm easier to find on Google, the map and ChatGPT, and Night Fox decides what's worth doing. Intake sees where every call and form came from, so you know which sources bring retained clients.
Illustration: an AI assistant answering a question by naming a law firm, the call that follows, traced to that answer, and what it turned into.
Sound familiar?
01 · Invisible
Someone asks ChatGPT for a family lawyer nearby and books a consultation with one of the firms it suggests. If your practice areas and consultation details aren't anywhere it can read, it has nothing to go on about your firm.
How to Get Recommended by ChatGPTIllustration: an AI answer recommending two other law firms for a family law consultation.
02 · Kept Guessing
Intake asks every caller how they found you, and most can't remember. Every call and form should come with its source attached, so you know which ones lead to retained clients.
Illustration: an intake log where most new matters have no known source.
03 · Held Hostage
The marketing company that built your site registered the domain to itself and put its own tracking numbers on your intake line. Changing vendors would mean a new domain, new numbers and years of pages left behind.
How to Leave an Agency Without Losing Your DomainIllustration: a legal marketing vendor holding a law firm's domain, intake numbers and practice-area pages in its own name.
04 · Burned
A consultation that never retains looks the same as one that does on most marketing reports. You need to see which sources bring the matters that turn into fees.
Illustration: a marketing report that counts calls but can't tell consultations from retained clients.
Every one of these has a fix. Searches for a family lawyer swing more than you might think.
Show MeWhat a Click Costs
Google's own figures for one of the most common legal searches. In May 2026, "family lawyer" searches hit 9,900 in Seattle, against 1,000 in February, and every market swung the same way.
| Market | “family lawyer”, cost per click |
|---|---|
| Seattle-Tacoma | $5.87 to $36.16 3,600 Searches a Month |
| Orlando-Daytona Beach-Melbourne | $7.62 to $36.16 2,900 Searches a Month |
| Raleigh-Durham | $9.58 to $40.00 1,900 Searches a Month |
| Spokane and Coeur d'Alene | $2.52 to $10.05 590 Searches a Month |
Google Ads Keyword Planner, top-of-page bid range per click and average monthly searches for “family lawyer” by TV market area. Pulled November 4, 2026.
Step 1 · Getting Found
People ask Google, the map and ChatGPT for a lawyer who handles their kind of case. We build a page for each practice area you want more of, and keep your office hours, locations and consultation details right wherever they appear.
Illustration: a law firm named in a Google Maps result and an AI answer.
Step 2 · Tracking the Calls
Calls and consultation forms show up in the app the moment they come in, each with where it came from, so your intake team can stop guessing. The firm's main number never changes. Tracking numbers are registered to the firm and forward to it.
Illustration: the day's calls and forms for a law firm, each with where it came from.
Step 3 · Counting What Paid Off
Mark each consultation as retained or not, and the app shows which sources bring the matters that turn into fees and what each retained client cost you, to the cent.
Illustration: a week of work for a law firm, each job traced to the source that brought it.
Your Site
Calm, clear and easy to call or book a consultation from. The design is built for law firms and wears your brand, your attorneys and your practice areas. Every page goes past you before it's published, so you have the final say on every word. Your practice areas each get a page:
Hold Your Territory
A firm's territory is a set of ZIP codes, sized by how many people there search for a lawyer in your main practice area. Most firms we work with hold theirs, and while you hold yours, we won't take on another firm in that practice area there. If you handle family law and estate planning both, the territory follows whichever brings most of your work. Some are already taken.
Is your territory open?
Then you'll see whether your territory's open and your price range. We only ask your name after that.
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Read MoreFAQ
No. Your main number stays on your website, your letterhead and your Google profile. Tracking numbers forward to it, so intake can see where each call came from without changing the number clients already have.
Yes. We run Google Ads and Google's pay-per-lead ads in accounts the firm owns, and Google bills the firm directly. Each inquiry is traced to whether it retained, so you can see which clicks led to signed engagements.
You do. Every page goes past you before it's published, so you and your bar's rules have the final say on every word.
They stay on the firm's Google Business Profile, which belongs to the firm. Your site shows them where prospective clients look, within what your bar allows, and you'll see new ones as they come in.
Your site goes live within 30 days, and calls are tracked from the first week. Rising in the map and the AI answers usually takes months, and how long depends on how many firms in your area compete for the same searches. Luc will give the firm an honest read on your market before anyone signs.
The AI drafts each page from your practice areas and photos, we rewrite it with what only your firm knows, and an attorney at the firm reads every page before it goes live.
Between $500.00 and $3,500.00 and up a month, depending on the size of your team or the firm's yearly revenue, whichever is bigger. There's a one-time build fee, quoted for your firm, and after that it's month to month with 30 days' notice to cancel.
What you own, what it costs, the contract and getting started, all searchable.
Read the FAQWhen you call, you get the founder, never an account manager.
Answer a few questions and we'll tell you if your territory's open, then show you exactly where your law firm stands.
Check My MarketingWho You'll Talk To
You'll be talking with me, the founder. I've been building sites and getting businesses found for 25 years. I'll tell you the truth about your market, even if the truth is you don't need me.
Luc Boone, Founder