01 · Booking
Most clients would rather book than call.
Your booking link goes where people look, on your site and your Google profile, and calls and forms from your site are traced to where they came from.
How Your Site WorksIndustries · Beauty
Beauty businesses run on bookings, and most of them start with a search or a scroll.
People find a salon, spa or studio on Google, on the map, in a friend's photos and more and more in AI answers. The AI does the hours of work to make your business easier to find, and Night Fox decides what's worth doing. Beauty businesses vary a lot in size and setup, so Luc looks at each one personally before we talk about price.
Find Yours
Pick your industry. Each one has its own searches and its own territory.
- Hair Salons
What customers search: hair salon, haircut, color
Check My Marketing - Barbershops
What customers search: barbershop, fades, beard trims
Check My Marketing - Nail Salons
What customers search: manicure, pedicure, gel nails
Check My Marketing - Day Spas
What customers search: spa, facials, massage
Check My Marketing - Lash Studios
What customers search: lash extensions, lash lifts, lash stylist
Check My Marketing - Tattoo Studios
What customers search: tattoos, piercing, tattoo removal
Check My Marketing - Waxing Studios
What customers search: waxing, brazilian wax
Check My Marketing
Beauty
What we pay attention to.
02 · Your Work
People choose by the photos.
Your own photos of real clients' cuts, nails, lashes or tattoos, sorted by style, do the selling on your site.
03 · Your Team
Clients follow the people they like.
Many clients book a specific stylist or artist, so each one can have their own section with their work and what they specialize in.
04 · A Personal Look
Luc looks at every beauty business personally.
A four-chair barbershop and a twelve-room day spa need very different things. Tell us about yours in the marketing check, and Luc will look at it personally.
FAQ
What owners ask us.
Why can't I see a price right away?
Beauty businesses range from a few chairs to large spas, and what makes sense differs a lot. Luc looks at each one personally and gives you a straight answer, including when we're not the right fit.
We already post on Instagram. Do we need this?
Maybe not. Instagram is good at showing your work to people who already follow you, and a site and a Google profile catch people searching for a salon near them right now. Luc will tell you honestly which one you're missing.
We already use online booking. Does that matter?
No. Your booking stays where it is, and your site links to it. Calls and forms from your site are tracked either way.
We do more than one of these. Which territory do we hold?
The one for your main industry. A day spa that also does nails holds the day spa territory, and a nail salon nearby can still work with us. The other work you do still gets its own pages.
Who writes the pages?
The AI drafts each page from your services and photos, we rewrite it with what only your business knows, and you read it before it goes live.
What if my kind of business isn't listed?
Type it into the marketing check anyway. We work with service businesses that have a team behind them, and Luc looks at anything unlisted personally.
Every AnswerEvery question, one page.
What you own, what it costs, the contract and getting started, all searchable.
Read the FAQStill got a question?Ask Luc yourself.
When you call, you get the founder, never an account manager.
Get started.
Answer a few questions about your business, and Luc will take a personal look at where you stand.
Check My MarketingWho You'll Talk To
You'll be talking with me, the founder. I've been building sites and getting businesses found for 25 years. I'll tell you the truth about your market, even if the truth is you don't need me.
Luc Boone, Founder